Overview of this campaign

Bolero, the leading online brokerage in Belgium, part of the KBC group, sought to bridge the gap between the complexities of investing and the untapped potential of hesitant investors aged 18-34. Their mission? To make the stock market more accessible and inspire a new generation of self-investors.
Enter Trust Insights, Trustmedia’s proprietary toolkit that combines data-driven precision with human creativity to deliver results.

Together with the advertiser, we determined three main goals for the campaign:

1. Build Awareness: Reach a broad audience unfamiliar with investing and introduce them to Bolero as the gateway to self-investing.
2. Fuel Consideration: Target promising segments like retail savers and first-time investors with tailored content, precise messaging, and tools designed to boost engagement.
3. Maximize Conversions: Turn interest into action using compelling calls-to-action, exclusive offers, and a leads-generating e-book.

With Trust Insights, we brought these objectives to life in a structured, data-driven manner.
The first step, Audience Insights, unlocked invaluable data, reading habits and interests within Trustmedia’s walled garden ecosystem. This enabled us to identify promising yet often-overlooked demographics—such as women investors—and create tailored strategies to engage them effectively.

The second step, Campaign Excellence, transformed strategy into execution. Each campaign element was effectively monitored and optimized, from contextual ad placements to impactful retargeting. Adjustments were made in real time to maximize efficiency and engagement.

Finally, Effectiveness Insights provided in-depth post-campaign analysis, offering clear and actionable recommendations for continuous improvement. By analyzing metrics such as CTR’s and conversion rates, we ensured that each phase informed and enhanced the next, creating a cycle of continuous learning.

Our approach wasn’t just theoretical. By continuously refining our tactics and aligning them with the marketing funnel, we turned a complex challenge into a seamless, high-impact campaign. Trust Insights didn’t just aim to meet expectations—it set a new bar for what’s possible in digital advertising. It delivered not just on the numbers, but on innovation and meaningful engagement, creating a blueprint for future campaigns.

Results for this campaign

Trust Insights’ innovative strategy delivered exceptional results, elevating Bolero’s campaign far above traditional industry benchmarks. The results showcase the unparalleled power of the Trust Insights tool:

• Phase 1: Awareness
  In this introductory phase, we focused on contextual targeting of news and politics content, achieving an 87% uplift in CTR compared to untargeted Run of Site display campaigns. This innovative approach drew in new audiences and laid a solid foundation for subsequent phases.
• Phase 2: Consideration
  By targeting retail savers and women investors—often overlooked in the financial sector—we elevated CTRs by 75% over the first phase, proving the effectiveness of precise audience segmentation. This step also helped Bolero build trust among younger and less experienced investors.
• Phase 3: Activation
  The final phase refined our targeting even further by focusing on users who had already engaged with the campaign. This tailored retargeting strategy delivered a 28% additional uplift in CTR, with conversions skyrocketing from 1% in the awareness phase to 6% in the final phase.

Beyond these numbers, Trust Insights created a ripple effect:

• The CTR across all phases outperformed industry benchmarks, highlighting the value of precise data and thoughtful execution.
• Conversion rates surged, with leads generated in the consideration and activation phases proving 600% more effective than those in the awareness phase.

But the story doesn’t stop at metrics. Our client Bolero hailed the campaign as a masterclass in digital advertising, applauding the transparency, adaptability, and effectiveness of the Trust Insights approach. By combining proprietary data, innovative targeting, and continuous optimization, Trustmedia didn’t just deliver results; we redefined what’s possible in advertising.

The success of the Bolero campaign also showcased the unique strengths of Trustmedia’s walled garden ecosystem. First-party data ensured privacy-compliant, precise targeting, while AI-powered audience analysis uncovered new opportunities, such as engaging women investors.

Trust Insights isn’t just a toolkit; it’s a paradigm shift for digital campaigns, proving that with the right data, every step leads to success.

Contact

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