Press Room

INMA In The News

479 Articles

9 cases that surprised us most at the INMA Subscription Summit 2022

18 February 2022 Source: Twipe Digital Publishing

“Tremendous benefits to news media companies”: How publishers are placing data at the center of their decisions

7 February 2022 Source: What's New in Publishing

News UK COO David Dinsmore at INMA webinar: “Trusted information is a necessity”

3 February 2022 Source: Newsworks

Taking media back to its audience

31 January 2022 Source: Newsday

Warum in Skandinavien viele für Online-Zeitungen bezahlen – und in der Schweiz nur wenige

25 January 2022 Source: Tages-Anzeiger

How British newspapers are taking advantage of print and digital advertising spaces

18 January 2022 Source: American Press Institute

Consumers can fund journalism

11 January 2022 Source:

How the NYT’s $550m acquisition of The Athletic sets the tone for the future of media

7 January 2022 Source: The Drum

Cape Argus journalist on his way to great things after scoring prestigious scholarship

14 November 2021 Source: IOL

‘We need to charge to survive’: Why the Boston Globe’s ‘dollar a day’ digital subscription policy is paying off

11 November 2021 Source: Press Gazette

Subscription strategies to convert light readers

12 October 2021 Source: Digital Content Next

How publishers can engage and convert casual readers: Key insights from INMA report

12 October 2021 Source: What's New in Publishing

To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans

12 October 2021 Source: MediaPost

Offer subscription discounts for a trial period to grow subscribers

11 October 2021 Source: YouGov

3 types of newsreaders and strategies to engage them

7 October 2021 Source: Twipe

Opinion: Catching up with the crumbling cookie

6 March 2021 Source: Campaign India

Facebook has saved face, but now it’s also helping to save journalism

25 February 2021 Source: The Sydney Morning Herald

Facebook und Medien: Die Maske fällt

19 February 2021 Source: NDR

Google sends News Showcase live

5 February 2021 Source: Financial Review

Marc Isler ist neu im Verbandsvorstand

3 February 2021 Source:

Google and Facebook Senate face-off heats up battle over code

27 January 2021 Source: Financial Review

Media mogul Boris Trupcevic appointed CEO at Foreo

6 December 2020 Source: The Moodie Davitt Report

An industry in flux

1 December 2020 Source: Columbia Journalism Review
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