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Events

INMA events during COVID are all virtual. Master Classes provide deep dives into subjects of great relevance to media companies, while Conferences look at a breadth of subjects and regional activities. All events are done via Zoom. Each requires a registration.

Next Events


25-26 August 2022

Conferencia Latinoamericana

  Virtual

Ejecutivos de medios de toda la América Latina se reunirán para esta conferencia virtual cuyo objetivo es presentar las mejores prácticas para hacer crecer la audiencia, la publicidad y la marca. Aprenda de sus colegas latinoamericanos los aspectos prácticos de equilibrar la impresión y la tecnología digital en mercados que cambian rápidamente, desde México en el norte hasta Chile en el sur. Conozca la transformación del modelo de negocio del periodismo, las nuevas oportunidades de audiencia, el desafío de la innovación. Este evento es gratuito para los miembros de INMA en América Latina.


13-16 September 2022

Media Innovation Week

  Copenhagen

Learn European best practices to grow audience, revenue, and brand from fast-changing media companies – and discover what makes innovators in Copenhagen stand out in today’s ecosystem. The INMA Media Innovation Week consists of a study tour of leading Danish media and tech companies, a reader revenue seminar, and the 49th European News Media Conference.

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Initiatives

Topics

Upcoming Events

Digital Subscription Acquisition

Digital Subscription Acquisition

  Virtual

No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.

04-18 October 2022

Building a Strong Advertising Sales Team

Building a Strong Advertising Sales Team

  Virtual

Getting the right talent, motivating sales teams, emerging team structures, selling first-party fueled advertising, franchise selling, and where e-commerce fits is the focus of this Master Class. This Master Class looks at the people equation and the practicalities of what and how to sell.

13-27 October 2022

Product and Data Summit 2.0

Product and Data Summit 2.0

  Virtual

The intersection of product and data at news media companies is producing an explosion of innovation that is resulting in new ways of engaging and monetising readers and advertisers. During this three-module virtual summit hear from world-class product thinkers. Learn more about setting strategies and priorities, product methods, prototyping and experimentation, measurement and KPIs, along with practical applications of data throughout your media company.

01-15 November 2022

Digital Reader Engagement

Digital Reader Engagement

  Virtual

How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this Master Class part of INMA's Readers First Initiative. Key topics will include: the value of reader engagement for business and editorial; defining and measuring reader engagement such as metrics, KPIs, dashboards; engagement strategy focused on content audit and reader segmentation; engagement tactics such as editorial and marketing initiatives to grow engagement; and organisation looking at workflows, cross-department teams, and experiments.

01-15 December 2022

Media Subscriptions Summit and Study Tour 6.0

Media Subscriptions Summit and Study Tour 6.0

  Stockholm

Digital subscriptions have fundamentally altered the business fortunes and cultures of news media companies, and INMA’s Media Summit and Study Tour have been guiding lights in that journey over the past six years. In this return to physical form, join INMA in one of the media capitals for subscriptions – Stockholm – for a two-day summit focused on the latest in acquisition and retention and a two-day study tour of companies like Bonnier, Schibsted, and more. Key to this year’s summit: What is the next growth path for subscription-mature media companies?

06-10 March 2023

World Congress of News Media

World Congress of News Media

  New York

The 93rd Annual INMA World Congress of News Media returns to a physical conference in the global media capital of New York. Join INMA as we dissect the strategy and direction in news media along with the latest trends in the business drivers that make up the modern publisher: data, subscriptions, advertising, product, and the newsroom. In addition to a two-day conference, INMA will conduct a two-day Manhattan study tour of innovators and a day of practical seminars.

15-19 May 2023

The Roundtable at Vail

The Roundtable at Vail

  Vail

The Roundtable at Vail will look at horizon planning for news media companies in an interactive, relaxed, and confidential setting that will identify growth paths over the next three years. The Roundtable attendance will be capped at 60 participants to preserve an intimate atmosphere, each representatives of INMA corporate members at media companies.

23-25 August 2023

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