How newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models – putting journalism at the heart of publishing
Take part and help shape the Newsroom Initiative with your ideas and experiences
“We should never forget that at our core, we are an editorial-driven business, led by people not algorithms, connected to their communities. We should leverage data, but we should not do so at the expense of intuition or creativity.”
— Damian Eales, Global Head of Transformation, News Corp, and President, INMA (January 2022)
Scope of the Initiative
BUSINESS MODELS FOR JOURNALISM
Go deep on the drivers of reader-revenue models, advertising, and user-centric thinking in journalism and news products.
CREATING HIGH-VALUE JOURNALISM
Turning journalistic principles of quality and trust into core business values that create loyalty and generate revenue.
IMPACT AND INFLUENCE
How to get beyond the power struggle and influence strategy across your publishing businesses and take the newsroom with you.
“Subscriptions put the newsroom back in the centre of the news organisation. I have heard businesspeople complaining for years about their editor who doesn’t get it. It’s not true anymore. It’s all about journalism, about engaging readers.”
— Gerold Riedmann, Editor in Chief, Vorarlberger Nachrichten and Managing Director Russmedia, and President, INMA Europe Division)
Ways to Connect
Newsletter
Get bi-weekly Newsroom Initiative newsletters in your inbox. Sign up here
Webinars
Join newsroom peers for practical members-only upcoming webinars.
Master Classes
Connect with the best editorial minds and exchange ideas in deep-dive master classes focused on putting newsrooms in the news business and reader engagement. See schedule here
Report
Download our latest reports on advertising sales. Click here to view.
Conferences
At INMA conferences throughout the year, get an executive-level overview of advertising trends and developments.
Ask me anything
Corporate members may connect with Newsroom Initiative Lead Peter Bale for private briefings on newsroom innovation. Contact INMA
Upcoming Newsroom Initiative Events
Mission
The mission of the INMA Newsroom Initiative is to focus on how newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models – putting journalism at the heart of publishing. The INMA Newsroom Initiative was approved by the association’s Board of Directors and implemented February 1, 2022.
Newsroom Initiative Lead
Peter Bale is a journalist and media consultant with a history in some of the world’s most prominent publishers: from Reuters to News Corp, the Financial Times, and CNN, and others. He’s worked in commercial and non-profit media and developed compelling digital products built on great journalism.
