The INMA Readers First Initiative aims to surface global best practices in the art and science behind digital subscriptions for news media companies and create a road map toward the next generation of consumer monetisation through 2023.
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Sharing insights and best practices on what news organisations need to do to create, deliver, and innovate the best possible products for their audiences is the focus of the Product Initiative.
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The Smart Data Initiative aims to share insights and best practices on creating value with data analytics for media companies and incorporating a data-positive culture.
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How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of INMA’s Advertising Initiative, with a focus on ad formats, sales teams, and the new role of print.
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How newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models – putting journalism at the heart of publishing
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The Digital Platform Initiative aims to assist and empower the news industry and INMA members in dealing with the challenge of digital innovation on sustainable news media.
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INMA's Young Professionals Initiative aims to engage rising stars of news media companies to become active in news industry activities and to provide insights on how the next generation can influence the direction of INMA and the news industry in general.
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INMA Services is an unparalleled custom resource to solve problems, activate ideas, save time, and provide unique value that only INMA can deliver. It includes consulting, research, strategy and sourcing keynote speakers for engagements.
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