Articles

831 articles published in the past year

Governance is central to a media company’s data strategy
These levers, relationships impact the lifetime value North Star
Media product teams should focus on these 10 priorities
Audio, app products are worth the investment to attract audiences
Washington Post, Condé Nast create collaborative teams around product
What can product teams learn from the inventor of the iPhone?
Stuff New Zealand becomes a certified B-Corp
El Tiempo tool helps editors predict content’s success
SPH Media, El Comercio share their data transformation journeys
Ask these 7 questions before delving into home page automation
What might Twitter’s sale mean to the ad industry?
McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour
The future of media advertising is being built with the 4 Cs
What can product teams learn from the inventor of the iPod and iPhone?
USA Today brand highlights value of simple, personality-focused videos
Automated editorial content is a community, business asset at McClatchy
BBC News creates the world’s biggest news Instagram account
Personalisation and filter bubbles: Should the news industry worry?
Newsrooms are so much more than news these days
Upcoming Webinar: SPH Media, El Comercio share legacy data journeys
INMA Elevate Scholar: Laura Curanaj of Dow Jones
INMA Elevate Scholar: Andreas Kamasah of Pulse Ghana
INMA Elevate Scholar: Jalah Touryalai of SiriusXM
INMA Elevate Scholar: Shelley Cook of The Winnipeg Free Press
Homebrewed analytics opportunities are there if you know where to look
La Nación, O Globo create new products to bundle with subscriptions
Bild, Torstar made content, pricing, leadership changes to grow subscriptions
The media industry learned 3 digital subscription lessons since 2020
Ekstra Bladet prepares for a privacy-centric advertising ecosystem
Collaborative selling to ad agencies builds trust in media companies
The newsroom is so much more than news these days
4 news media companies share how data is becoming their foundation
Data strategies for media come down to first-party data, privacy, and personalisation
Collaborative selling to ad agencies builds trust in news media
Publishers, creators should lean into new revenue streams
NTM refreshes its social media strategy, doesn’t focus on pageviews
Are homebrewed + out-of-the-box analytics the data answer?
Small, mid-sized Indian publishers are rethinking advertising revenue
Winnipeg Free Press creates fundraising supper event with local chef, food
Bild’s subscription testing drives its reader revenue plan
Media companies aren’t aiming high enough with subscription, pricing goals
Media companies that prioritise talent need to forget these 10 things
Media trends show positive, negative, hopeful future of news media
Homebrewed analytics may be the missing pieces for media companies
Media companies should understand the benefits and limits of analytics tools
3 media companies share strategies for managing cyber attacks
Consider these 3 lessons as the world moves from virtual to live
INMA World Congress starts this week, focuses on media’s growth path
These 5 products can help attract new digital audiences
Is your product team listening to reader signals?
Is your product team listening to user signals?
Print is (still) not dead, but price hikes, mill closures pose additional challenges
El Universal targets at-risk users with most popular content
Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers
Aligning newsroom goals to readers is a relatively easy formula
Società Athesis launches innovative sustainability initiative
Editora Globo develops dashboard to improve newsroom processes
Media should optimise go-to market offers with lifetime value as North Star
Content, ad relevance take on a growing role in digital media
Will Elon Musk will be Loki or Tony Stark?
Print advertising remains central to the advertising mix, INMA report shows
Publisher wonders if Elon Musk will be Loki or Tony Stark
Great Twitter takeover has big implications for news publishers
Newsletters offer commercial opportunities for news media companies
News publishers can borrow 9 lessons from streaming to build subscriptions
Automated layout gives Groupe La Dépêche newsroom more time for journalism
Gannett’s evolution to a subscription platform required a mindset shift
Content configuration will handicap certain videos into looking like winners
First-party data offers advertising opportunities for media
First-party data, newsletters offer ad revenue opportunities to media
3 ways to add value to a new subscription bundle
SCMP uses paywalls, team infrastructure to understand readers
Kölner Stadtanzeiger finds success selling direct, regionally focused advertising
8 European publishers selected for Google News Initiative Subscriptions Academy 2022
Know the frame of reference of the top baselines of your analytics tool
Diário do Nordeste builds ecosystem to monitor user behaviour
Kauppalehti’s New Audiences project collects new ideas to reach younger readers
Media companies must know how their favourite analytics tool defines an active session
High-impact display ads should not be overlooked as a revenue driver
Disruption requires media companies rethink engagement strategies
News companies must create a culture newsrooms will buy into
Could news coverage have changed events in Ukraine?
During transformation, newsroom leaders must practice what they preach
Don’t forget: Your audience is made up of people
Research shows why media advertisers need to invest in video
SWOT analyses details strengths, weaknesses of digital subscriptions
Público brings teams together to make the digital journey successful
INMA research shows subscription best practices of fast-growing publishers
3 ways to add value to a new subscription bundle, add new readers
Outsourcing tech can save time, be cost effective
The Atlantic, HuffPost share audience lessons that create product wins
UK publishers, advertisers help readers support Ukrainians in need
Hindu Group experiments with digital subscriptions
HuffPost, The Atlantic share audience lessons that create product wins
10 non-obvious mega trends offer guidance for media companies
NZME reframes broadband conversation for ad client with empty nester stories
Dagbladet responds to war by strengthening news desk, Web TV coverage
Newsday looks at 5 key retention drivers, metrics
Research helps The Scotsman pivot from news digest to football product
Research shows trust in media is falling
SMS is an advertising giant that keeps growing
Data can improve customer experience while preserving privacy
Lessons from the front lines of newsroom change
News media companies share lessons in creating value from data
These 5 digital ad trends should influence media buying
5 digital ad trends to share with media planners, buyers
Times of India’s “Lost Votes” initiative demonstrates how brand purpose drives media
Newsday shares challenges of data reporting in its newsroom
SCMP succeeds with virtual events paired with in-person elements
INMA Elevate Scholar: Bryan Chou of The News Lens
Tamedia reinvents its marketing to include journalistic mission
Research backs up revenue potential of video advertising
No, news staff is not OK
Gamification, recommendation engines aid in reader engagement
In light of challenging times, VíaPaís publishes life stories to connect to readers
Business Day shares 4 key metrics of its audience-first strategy
The war in Ukraine reminds us the gravity of journalism
El Diario Vasco partners to reunite chefs and cultures in post-lockdown event
NZME audio team creates live surf reports with advertiser
Speedo, Heinz lean into creativity to design eye-catching print ad campaigns
Age, Sydney Morning Herald launch podcast series about youth mental health
Regional news benefits from personalisation
What does news look like as audiences move from 2D to 3D?
Leveraging sustainable growth is focus of 92nd INMA World Congress of News Media
3 lessons news media can learn from the streaming industry
How supervised learning of recommendation algorithms adds a human touch
UOL explores new options with paywalls
INMA reveals finalists for 2022 Global Media Awards
As audiences create new tech habits, are media companies ready?
As technology creates new user habits, will media companies be ready?
Media companies must put facts into perspective for well-rounded war coverage
New framework helps publishers manage portfolio of e-mail newsletters
Dagens Næringsliv explores how to develop product young users will love
News24 podcast investigates cult, receives overwhelming response
Does your newsroom culture fit with your corporate culture?
What are the benefits, risks of long trials?
German media collaborative shares 4 lessons in accelerating growth with data, AI
News publishers can create revenue, maintain integrity by back-populating native ads
Focus, job functions are evolving as newsrooms undergo digital transformation
Grupo Reforma explores subscriber churn using new tools
Look at these 6 clues to determine if your readers are a community
Video ads are an important part of media’s digital offering
Times Internet uses first-party data in these 5 ways
What are the benefits and risks of long trials?
Robot journalism adds value to a newsroom in 5 ways
Media companies need instream and outstream videos for ad monetisation
Culture is the key to success in newsrooms
Opinionated analytics tools provide easier learning curve, more consistency
Rink Live demonstrates the power of automating junior sports league coverage
Northern Advocate campaign for the homeless attracts huge outpouring
TIME builds a subscription machine to move into the future
Opinionated, un-opinionated analytics tools offer different views for publishers
NTM combines podcast, video to get the most out of both formats
Agriculture publication tweaks, succeeds with farmer’s podcast
How opinionated should media analytics products be?
New INMA report explains why media must prepare for XR as mass adoption approaches
Product teams: Who works on what and for how long?
Research: Advertisers followed consistent spending habits throughout pandemic
Meta VR/AR expert shares vision of metaverse in next decade
Novaya Gazeta continues publishing news in Russia despite dangers
The formula for benchmarking media products isn’t an easy one
How do media companies benchmark a product?
Small advertisers can be converted to digital with 3 solutions
USA Today’s Women of the Year project exemplifies 4 smart content strategies
Newsquest campaign for Ukraine raises funds and support
Telegraph collects data for newsroom to underpin subscription-first model
Consider these 6 factors when building a culture of experimentation in media companies
VG pins verified videos in interactive map of Ukraine
INMA’s new Subscription Benchmark Service offers peer-to-peer data exchange
Research shows difference in COVID, Ukraine news engagement
New INMA research reveals winning subscription strategies
Attracting, retaining Gen Z requires flexible work environments, cross-role learning
INMA Elevate Scholar: Stephanie Sison of Summit Media Publishing Co.
Straits Times gamifies the reading experience to improve engagement
Media companies can build an effective churn propensity model in 4 steps
INMA announces launch of Subscription Benchmarking Service for news media companies
Print advertising should not be an afterthought
Los Andes works on 3 obstacles to boost subscriber engagement
New INMA research reveals winning subscription strategies, new benchmarking service
4 à la carte payment myths ... debunked!
Ukraine overtakes the news
Ukraine overtakes the news as media bends toward its business goals
Humans, robots complement each other in the newsroom
Daily Maverick uses emotional appeal to gain reader support
Advertising block list issues resurface with war in Ukraine
Gen Z readers need news media to know these 3 things
Print media advertising plays a key role alongside digital
8 ways to make mobile advertising better
War in Ukraine is déjà vu with block list advertising issues
Gazeta Wyborcza Foundation launches Emergency Ukrainian Media Fund
Unsupervised learning and personalisation are useful but not ideal for journalism
Kleine Zeitung weekend editions relaunch with focus on reading, living
News media publishers pitch the value of journalism during Ukraine invasion
News media companies sidestep Russia’s information ban
Top European editors are writing letters to their subscribers about the war
Text-to-speech technology is driving audio strategies
Mediahuis shares 5 key lessons of its digital transformation
New York Times, Hubspot avoid information overload, focus on quality
High interest in news on Ukraine seen in search, traffic to media sites
Robots, tech in journalism enhance media engagement
German media association creates fundraising ad campaign for Ukraine
Media adapts communication to prospective, current subscribers amid war-led traffic spike
When customers don’t respond to a product, ask why
SBT increases pageviews 6.3% with testing
Unsupervised learning vs. supervised learning: Which is best for personalisation?
Newsroom impact, influence throughout company is key to reader revenue
Can you determine what your customers want before they do?
Do you know what your customers want before they do?
The invasion of Ukraine signals the demise of what’s left of Russian media
Göteborgs-Posten attracts female audience with true crime podcast
NZME breathes new life into market with a quarterly fashion magazine
Creating high-value journalism readers trust is key to reader revenue model
La Nacion breaks down its 3-part acquisition strategy
Brands should think first, act second when responding to global events
Digital subscriptions put the newsroom at the centre of media organisations
Amid war, Ukraine media verify, make sense of news, and help keep people from despair
Spike in demand for news amid the war in Europe creates “pandemic peak-like traffic”
INMA Newsroom Initiative will focus on 3 newsroom priorities
Russmedia goes from video idea to profitable daily livestream in 2 months
5 news companies share best practices in print advertising
4 drivers help create digital offerings that scale for local advertisers
Regional news site used an MVP approach to launch its app
8 ways to make mobile advertising better for your target audience
Deciding who is worthy of government, platform money is not that simple
Dainik Bhaskar anti-porn campaign aims to improve safety for women
Personalisation must have goals and rules to be effective
Página 12 uses AI to predict headlines’ appeal
COVID has changed newsrooms forever
Should passive personalisation be the standard for media?
INMA Elevate Scholar: Liqi Chen of Dow Jones
New INMA report details 7 steps of the media product process
Solid product tools offer these 3 benefits for media companies
Product development should focus on the why, not the outcome
Should passive personalisation be the standard for media companies?
Archant excelled during pandemic with focus on its people, ad clients, newsroom
Ringier Axel Springer healthcare offshoot promotes health assessment tool
Youth-oriented subscription campaign drives growth for Kleine Zeitung
INMA research, 3 case studies illustrate state of media subscriptions in 2022
5 more digital advertising trends that will help define 2022
INMA launches Newsroom Initiative featuring tools, ideas, global community for editorial
Live experiences boost The Athletic’s already robust subscription efforts
When building product, the why matters more than the outcome
USA Today shares 4 tips on creating Black History Month content
Caracol TV develops newsroom dashboard to improve audience analytics
NTM optimises hyper-personalisation to boost audience engagement
Upcoming Webinar: Archant CEO shares post-pandemic view of regional media
India’s competition watchdog follows up on publisher complaints about Google
Media can learn 3 lessons from Lush cosmetics deactivating its social media accounts
Personalised push notifications achieve 10x higher click-through rate
3 phases take advertising offerings from raw products to profitability
News UK COO shares thoughts on role of news media during the pandemic
Is content marketing the new weapon in our advertiser toolbox?
New European law protects readers, media from real-time bidding dangers
Premium content models, customer lifetime value add necessary layer to monetisation strategies
Is content marketing the new weapon in the advertiser toolbox?
Playbook for subscriptions in 2022 must evolve from traditional audience funnels
Growing subscriptions requires evolving strategy with changing reader needs
Module system at Sydney Morning Herald, Age adds context, depth to articles
Wall Street Journal builds relationships with students, drives future growth
Media companies should accelerate the pace of becoming data-strong
Long-time INMA membership director departs, new team appointed
INMA Elevate Scholar: Victor Tisnado of Corporacion La Prensa
Dagbladet sees value in its free site, doesn’t go “all in” on a paywall model
These 5 best practices create a smoother reader registration process
Media must focus on first-party data regardless of Google delays
Q&A: Futurist Amy Webb highlights tech trends relevant to communications professionals
Supercharge a newsletter strategy by creating evangelists in these 6 steps
Grupo AM helps journalists fall in love with data
Local media can reconnect with crisis-fatigued readers in these 4 ways
Dow Jones prioritises experimentation mindset in product development
Media pricing strategies require targeting, experimentation, smart analysis
Media companies are targeting the wrong readers with retention efforts
Media companies can get reader data without frustrating “speed bumps”
Personalisation will help media build habits, drive revenue
Yahoo, Guardian, NDR are succeeding with user-informed products
Conversion funnels, authentic content, chosen metrics grow digital subscriptions
Smart Data Initiative priorities this year: personalisation, first-party data, data strength
Standard Group builds on data, culture for paywall model
Personalisation, UX are key to expanding news subscribers in Africa
Media companies can get reader data without “speed bumps” that frustrate users
Extended Reality offers media companies new revenue streams
Ariane Bernard to lead INMA’s Smart Data Initiative
Politiken turns reader registration into a game
Sydney Morning Herald, Age establish dedicated premium content team
INMA Elevate Scholar: Muchemwa Silence Mugadzaweta of Alpha Media Holdings
SCMP, Globe and Mail keep paywall models agile
VíaPaís partners with transportation start-up to provide timely traffic updates
Recent Times of India advertisements prove print isn’t always static
INMA Elevate Scholar: Catherine Edwards of The Local
The Hindu campaign increases engagement with focus on uncomfortable topics
Gannett, Time reorganise to focus on fundamentals of digital subscriptions
La Nacion, Newsday, Athletic expand digital subscriptions beyond heavy users
Dagens Nyheter shares 3 key lessons from its direct e-commerce model
Is 2022 the year robot journalism goes mainstream?
Jagran New Media recognises leaders in technology and innovation
Newsday creates cultural brand using live and virtual events
Donor-supported Telex exemplifies reader passion for journalism
5 more digital advertising trends that will define 2022
Gannett shares lessons learned for Augmented Reality success
Media leaders should focus on these 3 trends in 2022
Free virtual events let Winnipeg Free Press engage with new audiences
INMA Elevate Scholar: Aparna Seth of Newslaundry
Australia turns heads with a News Corp-Google news media academy
Serve local advertisers by scaling digital direct sales in the long tail of print
Communicating to product team is a key part of the product process
Gamified experiences increase zero-party data collection
Go beyond traditional products to become embedded in customer lifestyle
INMA Elevate Scholar: Deyi Li of China Global Television Network
Product teams often become the mediator when company objectives conflict
From FLoC to Topics: what the Google shift means for publishers
INMA Elevate Scholar: Joseph Jibueze of The Nation
INMA Elevate Scholar: Dorea Reeser of Chemical & Engineering News
Research: Writing with humility helps bridge political divisions
Building customer-informed media products starts with defining a user problem
INMA Product Initiative tackles 3 major themes in 2022
Digital product teams should consider these 4 resolutions for 2022
Creator economy offers 3 lessons for news publishers
Newsrooms should prepare for Extended Reality journalism
Deadline for INMA Global Media Awards entries is Friday
These 3 reasons show why subscription fatigue is a myth
Legislation and Congressional inquiries shape U.S. media, Big Tech relationship
U.S. publishers see hope for reining in Big Tech with litigation
Protect high-rate subscribers from price increases to reduce price reduction requests
ROI is strong with media brand marketing, acquisition campaigns
Jagran New Media rejuvenated data research to increase advertising revenue, monetisation
Helsingin Sanomat reinvented print media for younger audiences
USA Today Sports’ Golfweek shares 4 content strategies for growth
Wyborcza.pl supports social causes with subscription offers
New Zealand Herald increases engagement with trust campaign
These 5 digital advertising trends will help define 2022
5 digital advertising trends that will define 2022
6 reasons media advertising looks promising in 2022
INMA Elevate Scholar: Bongekile Macupe of Media24
INMA Elevate Scholar: Njenga Hakeenah of The Exchange Africa
VR expert shares tricks in storytelling for the medium
How news media (and INMA) evolved a decade in only one year
Amar Ujala drives paid subscriptions with podcast
Staffing, communication are bound to change in the post-COVID newsroom
High-quality advertising campaigns take advantage of print, digital spaces
SPH’s in-house brand safety classification AI helps expand ad inventory
Bloomberg, real estate service partner on sustainable cities campaign
New INMA report shows why democratising access to data is key to media transformation
INMA president praises news industry resiliency, adaptability, innovation
Kauppalehti’s self-hosted true crime podcast captures engaged audience
Focus your 2022 product planning around these 4 themes
These 4 themes will help you set 2022 product priorities
Extended Reality expert shares tools, tech for media companies to get started
New York Times brand campaign takes lighter approach during pandemic
User feedback must lead product development for success
VG uses video billboards to keep its content top of mind
Business Day adopts digital-first strategy to offset print decline
Mediahuis looks to reader-focused future with new CMS
The foundation of engagement is showing care for readers
ABP creates new revenue stream with education during lockdowns
Does home delivery as we know it still make sense?
5th-Annual INMA Media Subscriptions Summit focuses on scaling up growth
Books, sports merchandise offer compelling e-commerce opportunities
Dagbladet builds engaging, responsive design into products
6 reasons to be cheerful about media advertising in 2022
With 80% of revenues from subscriptions, Aftenposten focuses on journalism
SCMP’s climate coverage drives awareness with authenticity, insight through video
Independent Media finds the road to reader revenue
4 media companies share strategies to capture audiences on mobile, social platforms
INMA 30 Under 30: Kayla Alexander of Netwerk24/Media24
9 ways INMA impacted the news industry in 2021
Top 10 INMA articles of 2021 focus on digital subscriptions
The Spinoff uses illustrations to guide readers through the pandemic
Dagens Nyheter builds a data model for its new marketing automation in 5 steps
Daily Sun uses multi-platform, new content strategy to generate revenue
Browsing, search habits evolve, impacting newsrooms
3 ways media should respond to declining news traffic
Kleine Zeitung’s annual brand campaign results in 35% advertising recall
INMA Product Advisory Council shares 5 product priorities
33 strategies help media companies keep new subscribers
5 product priorities come from INMA Product Advisory Council
USA Today Network Ventures Events, Humankind create audience-driven awards show
South China Morning Post pivots to hybrid events
INMA 30 Under 30: Bettina Widmer of Blick Group/Ringier AG
INMA 30 Under 30: Sarah Weishäupl of Die Presse Verlags
INMA 30 Under 30: Cassidy Grom of NJ.com/The Star Ledger
INMA 30 Under 30: Hiroya Kato of Nikkei
INMA 30 Under 30: Hemant Sahni of HT Media
INMA 30 Under 30: Agnes Stenbom of Schibsted
INMA 30 Under 30: Daniela Werbeniec of Agora/Gazeta Wyborcza
INMA 30 Under 30: Katherine Landeck of Gannett New England
INMA 30 Under 30: Betina Hughes Sheen of Australian Community Media
INMA 30 Under 30: Peder Engesæth of Aller Media
30 Under 30: Claudia Mann of Futter Magazine/Kleine Zeitung
30 Under 30: Lee Hee Ai of Singapore Press Holdings
30 Under 30: Lilys Njeru of Nation Media Group
30 Under 30: Mitchell Powell of NZME/The New Zealand Herald
30 Under 30: Giuliana Pasquali of Clarín
30 under 30: Nidhi Mahajan of The Quint
30 Under 30: Brianne Kennedy of Dow Jones/Wall Street Journal
30 Under 30: Katharina Puntigam of Kleine Zeitung
INMA 30 Under 30: Cloudy Carnegie of Financial Times
INMA honours young professionals with “30 Under 30 Awards”
Nation Media Group accelerates its digital transformation journey
Froomle, University of Antwerp research likelihood of users to read regional news
Research shows rise in advertising spend
New normal of pandemic has changed the role of media leaders
Tourism summit highlights 3 lessons from 2020 applicable to the media industry
Reader revenue experts discuss news subscription models for the next decade
Joongang Ilbo’s Listen for a Smart Life brand scores with Millennial women
Native advertising opportunities are on the rise for news media
Media companies need these 5 actions to provide real solutions to advertisers
Newspaper ad spend, native ad opportunities are on the rise
NTM adopts double live streaming, directly connecting readers with interviewees
All news media must be obsessed with upload speed
Extended Reality (XR) offers newsrooms 3 key opportunities
Calgary Herald finds engagement success with photographer-led video initiative
Standard Group sets audacious goal: gain 900,000 registered users
Defining product may be the first step in evolving it
Google avoids copyright disputes by signing News Showcase agreement with German media companies
72 corporate members join INMA in 2021
Dagbladet Web TV team is capable of producing up to six live broadcasts daily
2021 taught the media industry so much about product
Sifted starts with content, uses tracking technology to encourage “one more click”
Media continue transitioning to successful subscription-first strategies in COVID era
FT Strategies shares 4 benefits of digital subscription experiments
Data is a key to growing reader, advertiser revenue
Driving a consumer subscription lifestyle requires experimentation
A North Star helped these 4 media companies grow digital subscriptions
We have learned so much about product this year
VíaPaís bets on breaking news, SEO to gain favour through Google
TED talks at Australian Financial Review guide newsroom content plans
Jagran New Media helps advertiser introduce farmers to new technology
After Newsday campaign, 43% of those surveyed were more likely to subscribe
News brands, advertisers lead climate agenda around COP26 and beyond
Rolling out automated content is easier with these 3 tips
3 questions news publishers need to consider to stay relevant today
Use these 3 strategies for ad teams charged with e-commerce
Standard Media helps readers discern fact from fiction to grow digital engagement
Should ad sales teams take over e-commerce efforts?
Are ad sales teams and e-commerce a good fit for media’s future?
Media companies use data to prioritise audience focus
Data strategy success begins with a data-positive newsroom culture
INM’s Programmatic Plus takes advertising to the next level
Newsrooms should be data-informed without being data-driven
Helsingin Sanomat reinvents print newspaper for children
INMA, Meta Journalism Project offer free master class series on XR
Is there a case for going ad free?
Dagens Næringsliv establishes its 5 data foundation principles
From fast testing to an open house paywall, experimentation drives subscriptions
Are you prepared for media’s changing reality?
Are you prepared for a world of changing reality?
Bloomberg Línea shares challenges of launching during a pandemic
4 African media companies share lessons in revenue, audience transformation
Digital transformation expert lays out 10 actions for African media
Ad tech starts with understanding the consumer
Standard Media, Media24 pivot toward audience needs during pandemic
African media see opportunities, challenges in working with Big Tech
Training is key to overcoming the media talent gap in Africa
Google returns to Spain after 7 years as royal decree amends copyright law
BloombergQuint shares strategies on growing its digital subscription business
4 media companies share user-centered digital subscriptions strategies
Decrypt Media helps media make sense of crypto
Regulatory changes are likely to change subscription strategies
INMA publishes “INMA Knows Young Readers” curation category
Data + technology + creativity = better UX
Customer experience reaches new highs with smarter ad data, tech
Understanding AI will help your agency, advertiser pitches
Indian subscriptions initiative surfaces pillars for growth
Metro Brazil creates new digital business model amidst the pandemic
The Herald, Age break down COP26 content to engage, educate readers
Focus on audience needs, maximise social for holiday-related content
Rheinische Post finds new following with TikTok
Amar Ujala’s Shubh Labh 2020 brings retailers, consumers together
Bauer Media leadership works with magazine newsroom to diversify content
Research: Media should humanise, legitimise protest stories for maximum impact
News publishers should rethink distribution, reconsider traditional platforms
What media companies need to know moving from the Great Resignation to the Great Hire
For Praveen Someshwar of HT Media, the lessons of 2020 run deep
E-edition engagement is a leading indicator for print-to-digital conversions
INMA launches Advertising Initiative
Head of product at Yahoo makes social, business cases for diversity, equity, inclusion
5 ways to get diversity, equity, and inclusion into media products
Mather’s Benchmark reports shed light on recent media trends, insights
Melina Lohmann of Nordwest Mediengruppe shares thoughts on 2020 lessons, colleague support
Marc Isler of Tamedia shares thoughts on digital growth, data-based products
INMA 30 Under 30: Katie Fabry of The Wall Street Journal
Alexandra Beverfjord of Dagbladet is proud of increased pageviews: +98% in 3 years
INMA 30 Under 30: Rafeed Elahi Chowdhury of The Business Standard
30 Under 30: Afrian Muflihul Imron of KG Media
John Boynton of NordStar is proud of the company’s digital transformation
30 under 30: Damini Pustake of Times of India
30 Under 30: Mark Rossman of LNP Media
Suzi Watford of Wall Street Journal focuses on ecosystem with new consumer-driven title
30 Under 30: Nastasia Pawlak of Axel Springer Brand Studios
30 Under 30: Cédric Algoed of DPG Media
INMA 30 Under 30: Shirine Bauer of Aftonbladet
INMA 30 Under 30: Denis Domínguez of El Heraldo
INMA 30 Under 30: Julia Beil of Business Insider Deutschland
Carsten Erdmann of Funke Mediengruppe embraces changing media industry
Chris Janz is excited about media’s new investment in journalism
María Eugenia Ferré Rangel of GFR Media shares how tragedy has shaped growth
Virtual Global Media Awards celebration connects global media industry
5 ways to get diversity, equity, and inclusion into your media products
Wall Street Journal uses partnerships to drive growth internationally
South China Morning Post explores blockchain technology with Artifacts
McClatchy’s 3-pronged subscriber retention strategy lessons cancellations
Advance Local launches Alabama Education Lab
Canadian Liberals’ first 100 days prioritise level digital playing field
Winning the media buying process starts with loving your brand
Which is better for news publishers: programmatic or direct sales?
8 ways news media publishers can still be innovative with print
Torstar’s media buying process centres on helping the buyer buy
Is programmatic advertising a better opportunity than direct sales?
Herald Sun brings two of Australians’ passions together in COVID native ad campaign
Mediahuis creates audience engagement teams to drive strategy
Time magazine explores the crypto space with TIMEPieces
Regardless the social media strategy, Facebook plays a big part
Badische Zeitung automates, curates with Data Machine
Former El Colombiano publisher reflects on leadership lessons learned
Use personalisation to entice readers, encourage subscribers to return
50 media professionals selected for Elevate Scholarships by INMA, Google News Initiative
Ekstra Bladet uses AI to drive audience growth
UK brands offer hope, resilience in a changing world
New INMA report outlines blockchain opportunities for media
NTM prioritises 7 topics to retain, gain subscribers aged 30-50
Guidance for newsroom newcomers can accelerate the slow pace of transformation
5 key lessons from the INMA Product and Data Summit
ABP Network grows its audience through hyper-local community segmentation
INMA Product and Data Summit yields 5 key lessons
The Australian finds Insta success with new strategy
4 tools help news publishers prepare for disappearance of third-party cookies
Kauppalehti identifies “audience pockets” to advance customer funnel
Bergens Tidende enlists robots to engage readers with housing news
Media companies benefit by housing ads on their own sites, apps
CBC experiments with restricting Facebook comments
Kleine Zeitung launches anti-hate speech campaign
Tech, data, creativity combine to transform digital advertising
Engaging, retaining light readers is key for reader revenue strategies
NYT, Nikkei, Independent UK succeed with first-party data strategies
Newsrooms, media teams organise around data to better reach audiences
Guardian, Gannett, SCMP share case studies in building popular news products
Ringier Axel Springer, Sifted reach audiences through data
Focus and quality are key when identifying media consumer needs and wants
Netflix exec gives INMA members 4 frameworks for product success
2 models help news media companies get data, product innovation right
OKRs, data sharing are key to building successful product teams
8 strategies point media companies toward audience-centric transformation
Do tech-centered ad teams need more human creativity?
Are data, technology more important than the human touch?
USA Today Network Ventures uses 3-pronged content approach for events
Dagens Næringsliv attracts young readers with gamification of stock market
Guardian, Google work with sight-impaired advocate to open up the Web
MediaNews Group grows its pageview referrals from story-driven newsletters
Creating a data-positive newsroom culture requires concessions to journalists
ACCC report finds Google ad tech dominance harms media, makes 6 recommendations
3 business opportunities of commerce as a product
Product teams must align mechanics of commerce with advertising, journalism
Survey shares media companies’ thoughts on first-party data model
UK start-ups are going beyond engagement, measuring journalism impact
INMA 2nd-annual Africa News Media Summit set for November
Building data-positive newsroom culture, measuring journalism’s impact are important
Google holds up the Cookie Apocalypse, yet what does it mean for news publishers?
Google to publishers: Sandbox alternatives aim for user privacy, advertising relevance
News companies can thrive after the (delayed) cookie apocalypse
Google executives demystify the end of third-party cookies for INMA members
News media companies are seeing more opportunities from commerce as a product
Is BuzzFeed’s approach to advertising a lesson for all news publishers?
Sydney Morning Herald, Age seek professional help to handle COVID-related comments
News publishers can maximise revenue with subscriber-only (premium) content
VGTV’s successful podcast leads to book, TV show
Nobel Peace Prize winner to INMA: Technology is both curse and blessing
Newsday’s data platform offers newsroom solution for data journalism
What is the new role of print in the advertising mix of the future?
Dallas Morning News keeps product initiatives simple for success
Schibsted identifies 5 areas of AI value creation
Opportunities are growing in the not-yet-mature French podcast market
Advertising entering 2022: contextualising print, expanding horizons
Subscription marketing: 3 ways to build the engine to drive new acquisition
Product teams are not yet rooted in Latin American newsrooms, but need to be
How Wall Street Journal pivoted to a hybrid live/virtual event strategy
Former INMA executive director Paula Markiewicz passes away
A growing number of publishers automate real estate coverage — here’s why
WSJ puts trust at the forefront of new brand platform
Hamburger Abendblatt uses interviews, surveys to determine what is missing
Product teams need the space to do quick experiments
Audio is the new promising channel for daily briefings
Past print subscription numbers could predict future digital subscription opportunities
Past print subscriptions predict future digital subscription opportunities
Vía Urbano captures young audience with urban music content
E-mailed newsletters are key to subscription success at FT, Funke Media
New INMA report: Light readers are next growth path for digital subscriptions
Media companies up their game reporting audience data, results to advertisers
Yes, emotions are an advertising strategy
How the “Diversity Triangle” can help media companies move forward
4 ways Gannett uses technology to build immersive user experiences
Circumnavigating the product process is OK sometimes
Customer-first approach in product, content are key to digital engagement
Die Zeit’s “My Country Talks” can help media drive engagement, content
Is the mobile Web or an app right for your media company?
Sometimes circumnavigating the product process is OK
Right metrics, teams are the foundation of digital engagement strategy
6 strategies Editora Globo’s G.Lab leans on for branded content success
Digital volume strategy requires anticipating trends, building evergreen content
Stuff offers daily challenge to keep readers connected, entertained during lockdown
Research: Politically conservative U.S. readers feel stereotypically portrayed in the news
Personalised search calendar yields data for high-performing content
South China Morning Post’s Lighthouse data platform builds highly accurate user profiles
VíaPaís focuses on reader trust as national election approaches
Diar's “coopetition” model increases subscriptions for Aller and Amedia
Daily Prothom Alo’s ad campaign bridges print and digital platforms
NTM experiments with emojis to drive reader engagement, revenue
Somedia learns the value of frequently testing its push notification strategy
Testing helps SZ/BZ improve digital growth
Prensa Libre focuses on 3 short-term challenges as it grows digital subscriptions
La Tercera appeals to subscribers’ appetites with digital subscription offer
Bergens Tidende generates subscribers, revenue with robot-generated real estate content
News publishers must meet 2 imperatives to rebundle the news
How publishers can successfully rebundle the news
Mindful content is key to media’s successful content marketing on social media
INMA publishes “INMA Knows Team Management” curation category
Pay-per-content paywall allows publishers to gauge price points, interest audiences
Kaleidoscope campaign helps De Morgen increase paying readers by 20% during pandemic
The water rises and the paywall drops at Kölner Stadt-Anzeiger
7 steps to changing team mindsets to encourage product innovation {newsletter}
Apple Pay dominates mobile payments in the wake of COVID-19
Map out an effective subscriber re-engagement strategy with these 3 actions
Australia’s highest court rules media companies are responsible for third-party comments on social media
3 product leaders share non-media product inspiration
Collected effort needed to stand up for the Fourth Estate
Apple loses its grip on App Store payments, but media will still flock to it
What media companies need to know about Apple’s News Partner Programme
Amar Ujala celebrates the heroes of COVID-19: its newspaper vendors
3 product leaders share inspiration from non-media product successes
Media subscription teams could learn a lot from online dating
Stuff takes on climate change with One Hot Minute podcast, video series
SCMP uses personal narratives, explainer videos to keep people engaged in COVID content
Exodus of media staff, infrastructure are changing the CMS relationship
Companies see success with subscription, advertising business model transformations
Media companies need to better educate advertisers and agencies on the power of print
Jagran New Media advertiser capitalises on Olympics with campaign video
Why Chrome’s third-party cookie ban delay shouldn’t delay media’s response
Travel advertising returns to broaden UK news brand readers’ horizons
Die Presse shares 3 key learnings after changing its data strategy
Schibsted drives digital subscription growth with podcasts
Expressen’s call-to-action button increases digital traffic, conversions
Mega media deals and stock market listings are back in fashion
Público leverages Instagram to boost its readership
Adresseavisen’s visual campaign emphasises the importance of sustainability for local ad client
4 lessons media companies can learn from recent mergers and acquisitions
VG uses Coronavirus Live Tracker to cover an international crisis
Publishers must develop new strategies for first-party data world
Product and data innovation for media companies is focus of INMA Summit October 5-19
In product, centralisation isn’t all or nothing
McClatchy’s marketing strategy nudges users toward paywall, drives conversions
Product teams should organise around in-house stakeholders
Product teams should organise around in-house stakeholders
Vijay Karnataka hosts digital talent competition for local youngsters
Sydney Morning Herald reaches younger demographic with Instagram strategy
Funke Mediengruppe campaign aids flood victims
5 strategies for media looking for external funding partners
As third-party cookies go away, media focus on new basics of advertising, audience engagement
SCMP campaign reinforces brand integrity with a journalism-focused campaign
Deadline is in 1 month for INMA Elevate Scholarship programme
AFP, Publico put journalism, data, and facts at centre of audience strategy
RED/ACCIÓN keeps audience in the middle of its product strategy
2 e-commerce paths help news publishers maximise digital monetisation
USA Today Ventures successfully moved two profitable events into a virtual space
Dagbladet focuses on 5 areas for top-tier digital election coverage
MediaNews Group’s e-mail newsletters align process and purpose
Dutch media companies outline collaborative guidelines to guide Big Tech discussion
LNP|LancasterOnline’s special Schools section celebrates student perspectives
Sydney Morning Herald, Age newsrooms got to know readers by getting to know the data team
Segmented approach to digital audience management maximises monetisation potential
5 solutions-driven questions product teams should ask
Media product teams should be asking these 5 solutions-driven questions
Hearst uses a 5-point strategy to leverage data
8 media companies share pandemic impact, future plans
Proactive transformation requires embrace of technology
Right skills, recruitment tactics key to successful editorial team development
Amedia produces 21-episode shoestring documentary about elite marathoner
Funke Media’s Coronavirus Monitor provides engagement breakthrough during the pandemic
Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper
NZME drives digital access amongst print subscribers while engaging print readership
Deeper storytelling boosts Newsday’s social media engagement
Research shows the potential of digital reader revenue
3 ways push notifications can boost audience engagement
Google fined €500 million by France for series of infractions in negotiations with media
Reframing “no” keeps bad project ideas at bay and good ones coming in
Possible government transitions may delay Canadian digital platform legislation
Večernji list’s fresh new Sunday print edition resonates with readers
The Quint shares how it uses video storytelling to drive engagement and revenue
Stuff Explained gives readers context, perspective
Mobile payments offer revenue, engagement, and data benefits for media
4 ways to define product team ROI
Hanza Media creates photo exhibit to commemorate earthquake devastation
4 ways to define the ROI on a media company’s product team
4 opportunities to reduce the churn of product team members
News publishers should bring the joy of serendipity to digital content
New York Times uses packaging to appeal to professional readers in B2B strategy
Jagran New Media shared its #PositiveIndia message in a Twitter-first campaign
6 myths about robot journalism — busted
Torstar builds its data foundation from the ground up
New INMA report offers guide to media’s smart data strategy
4 keys to evaluating payment service providers for digital media
INMA gets a deep look at the 2021 Digital News Report from Reuters Institute
Mediahuis uses Big Hairy Audacious Goals to inspire media teams
What news media publishers need to know about blockchain
Schibsted Partnerstudio creates playful video campaign for Nordic retail giant
Publishers, advertisers stand up for the team, against hate during Euro 2020
New York Times’ digital strategy laid the foundation for its product strategy
Singapore Press Holdings’ CMS journey benefits readers
News Corp Australia’s On Guard podcast series delivers unprecedented engagement
The right language can catapult a newsletter’s success
8 trends define the future of mobile
Research: Journalist connections with disinvested audiences require consistent, fair coverage
Digital advertising urgency is accelerating news media focus on data
Asahi Shimbun builds audience data with registered users from events, e-commerce
Nikkei retains 800,000 digital subscribers with 4-pronged strategy
Kölner Stadt-Anzeiger launches regional podcast strategy
How much editorial know-how do product people need in news?
Sin Chew’s focus on data grew registered members 120%, paid members 50%
Hiring and keeping product team members requires vision in today’s media companies
Singapore Press Holdings redefines its advertising proposition based on data
VG relaunches its true crime podcast, listening rates skyrocket
JoongAng Ilbo targets young female readers with YouTube channel
News Corp Australia maximises “earned attention” with first-party advertising data
INMA publishes “INMA Knows Newsroom Dashboards” curation category
Nine shares 5 principles for an effective relationship between product and editorial
KG Media leans into its most resilient audience and ad platform: digital
Paid content + e-commerce can help media succeed with reader revenue
7 best practices for media reflect industry innovation, transformation
Denmark passes legislation paving way for bargaining between media and Big Tech
Wall Street Journal differentiates with B2P subscriptions, the space between B2C and B2B
Infobae mini-documentaries showcase those hit hardest by the pandemic
Dagens Nyheter launches data-informed ad-free digital subscription
Newsday research highlights business case for data journalism
Kauppalehti reaches out to younger readers with sustainability reporting
Jagran New Media advertiser uses influencers for COVID-19 campaign
Media leaders can engage employees, set priorities with innovative ideas day
Who is in charge: Product or editorial?
3 ways COVID-19 accelerated digital audience, ad transformation
Financial Times, Aftenposten share how they align product and editorial teams
COVID-19 text messages build community, unique visits at Newsday
Dagbladet Pluss has 9 tools in its digital subscriptions toolbox
4 ways product teams can show value without a revenue line
Globe and Mail’s dynamic paywall increases digital subscriptions 51%
INMA CEO outlines 13 growth paths to media’s profitable future
Acknowledging emotions in comment sections reflects better on news organisations
Big Tech executive shares advice on handling product teams, customers, stakeholders
Asana product leader shares insights on product mindset, goals, strategy
Product teams should know 5 truths about a user-centric content strategy
How can product teams show value without a revenue line?
More people are paying for online news, but resistance continues
Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt
Gannett fights systemic racism while creating a culture of belonging
News UK shifts to digital events during pandemic, increases engagement 60%
TTELA documentary delivers the sights, sounds of local journalism
Premium content, proper messaging are the subscriptions formula at El Nuevo Día
New INMA report shows product impact on news media growth
Yes, data is plentiful and vital — but how is media incorporating it company-wide?
5 media companies share how they use data to drive reader, ad revenue
Le Monde, Ringier launch successful user-focused subscription offers
Kleine Zeitung online festival surpasses viewing goals
Insider campaign targets, wins back former subscribers
Pandemic inspires Aftenposten to create a new family-focused content vertical
NTM shares 3 engagement ideas beyond crossword puzzles and live sports
Mackay Daily Mercury grows with digital My Town series
Financial Times changed its value proposition for B2B subscriptions
San Francisco Chronicle and SFGate share their transitioning business models
Schibsted sees B2B growth potential, simplifies subscription offer for companies
Editorial, product teams must navigate natural tensions in the newsroom
Media companies must differentiate journalism and content experiences
Times of India’s #MaskIndia campaign made virus protection trendy
Kick-starting conversations with readers builds needed digital communities
Media companies must balance editorial and content teams
WSJ shares 5 takeaways from its hybrid Future of Everything Festival
Impact report highlights power of subscriptions at the Age, Sydney Morning Herald
Latin American podcast amplifies the risks journalists take
INMA publishes “INMA Knows Female Readership” curation category
Authentication debate should consider media users’ preferences, capabilities
Globe and Mail’s Sophi creates print-ready edition with AI at Agderposten
Media companies should use HR data to enhance employee performance
La Voz de Galicia transitions paywall model through pandemic
London Evening Standard managing editor answers the question: “Is print dead”
Times of India app allowed audience to safely celebrate Bappa and Santa
July INMA APAC Summit focuses on evolving news media business
Lancaster Farming podcast on hemp grows new audience
Why a data puddle might be better than a data lake
GNI Subscriptions Lab reveals 3 acquisition insights
Coming out of the pandemic, news organisations must prioritise flexibility, well-being
User-generated content supports South China Morning Post’s hard news production
24sata partners with miss7 brand on #Pinkypromiss native ad campaign
Lloyds Banking Group, Audi lean into eye-catching digital ads
VíaPaís joins Google Web Stories project
Apple undercuts a key metric for media: e-mail opens
Daily Maverick Webinars generate revenue, boost audience engagement
Mediahuis is setting the stage for growth in the post-pandemic world
INMA Global Media Awards product wins demonstrate its strategic importance
VOL.AT creates TikTok-inspired app
Can there be peace between Big Tech and news media?
PA Media’s Explore platform streamlines access to content, sets reader engagement record
Ekstra Bladet turns its Web site into a home cinema during lockdown
WSJ’s Jobs Summit guides job seekers during the pandemic
Former Dow Jones CPO/CTO shares product best practices
Former chief product-tech officer at Dow Jones shares product best practices
NBC streams holiday shopping event from pandemic-safe sets
SCMP Signal improves ad targeting with brand suitability
Editorial and product teams must work together to acquire, retain subscribers
Media’s digital transformation is following these 10 steps
What media can learn from toilet paper about consumer research
Blick shares 6 ways to reach Gen Z with news (hint: Instagram)
NDC to cover 60,000 football matches using robot journalism
Focus on customer experience, value proposition nudges customers toward monetisation offers
INMA recognises 58 initiatives with top prizes in Global Media Awards
INMA’s “Best in Show” winner exemplifies resourcefulness, cooperation in media
YouTube, newsletters underpin content marketing trends coming out of pandemic
Mediahuis newsroom uses data to guide transition to digital workflow
Media needs a playbook for how data feeds digital transformation
Times Group continues evolution of innovation through culture-changing conversations
New audiences, good content is not 100% dependent on news
Content strategy sweet spot hits 4 key pillars
New INMA report explores the revenue opportunities of B2B subscriptions
UK readers spend more time with Google, Facebook than local media brands
Times of India campaign encourages women’s representation in politics
Product lead at Apple’s No. 1 app shares 3 theories on success
Product Doctor shares 7 steps to testing a good idea
Product leads at NYT, SPH, FT explain how their teams got it right
Product is the newest, fastest-growing team at news media companies
INMA legend Scott Schurz passes away at 85
2020 set up the perfect digital subscription opportunity, so now what?
WSJ, Guardian, VG+ share details of their digital subscriptions success
Product lead at Apple’s No. 1 app shares 3 theories on its success {newsletter}
Product lead at Apple’s No. 1 app shares 3 theories on its success
Data dashboards yield insights, foster collaboration at SCMP
Live blogging enhancements increase engagement for Sydney Morning Herald, Age
The rise of direct e-commerce offers media a smart revenue path
INMA: Sharing Ideas, Inspiring Change
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