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The Digital Platform Initiative aims to assist and empower the news industry and INMA members in dealing with the challenge of digital innovation on sustainable news media.
Sharing insights and best practices on what news organisations need to do to create, deliver, and innovate the best possible products for their audiences is the focus of the Product Initiative.
The INMA Readers First Initiative aims to surface global best practices in the art and science behind digital subscriptions for news media companies and create a road map toward the next generation of consumer monetisation through 2021.
The Smart Data Initiative aims to share insights and best practices on creating value with data analytics for media companies and incorporating a data-positive culture.
How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of INMA’s Advertising Initiative, with a focus on ad formats, sales teams, and the new role of print.
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