Reports

INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.

Latest Reports

87 Results

  • News Media Outlook 2018: The New Economics of Content

    As technology unhinges the gatekeeper ecosystem, the news media industry confronts its transformation with four unbending pillars: audience, brand, culture, and data. In "News Media Outlook 2018: The New Economics of Content," look across a global landscape at how innovative media companies are attacking value creation and pivoting off its pillars to smartly generate reader revenue and burrow deeply into the emerging economics of content.

    Free for Members

    US$795 Value

    05 February 2018

  • Native Advertising Trends in News Media

    The rise of native advertising in news media's revenue mix is highlighted in a report based on a global survey of INMA members from late 2017, in cooperation with the Native Advertising Institute. While revenue expectations are up, publishers are struggling to sufficiently label native advertising. The report is based on a survey of 231 media executives in 51 countries.

    Free for Members

    US$795 Value

    04 December 2017

  • Monetising Audience Data: Media's New Business Model

    News media companies are transforming their business model by fusing the smart use of data analytics with the emerging economics of content, subscriber acquisition and retention, and advertising sales - in digital and print. This report looks at the data-fueled economic shift in strategy, content, audience acquisition and retention, and advertising. Best practices at The New York Times, Newsday, NRC Media, and Independent News & Media are included.

    Free for Members

    US$795 Value

    17 August 2017

  • Artificial Intelligence: News Media's Next Urgent Investment

    News media companies are employing the emerging field of Artificial Intelligence (AI) via predictive analytics, chat bots, natural language processing, machine learning, and personalisation. Creative use of AI allows for social media virality, target advertising, gender and age identification, sentiment analysis, robo-journalism, speech recognition, automated news briefings, recommendation engines, segmented content, and identifying the legitimacy of content. This report hones in on early best practices at the Washington Post, Financial Times, Schibsted, Mediacorp, Weather Channel, New York Times, Newsday, and Google, among others.

    Free for Members

    US$795 Value

    05 June 2017

  • Chat Apps and Bots: The Next Media Distribution Platform

    Chat messaging and where news media companies intersect to grow quality audiences and attract younger readers is of growing importance. Global trends point to skyrocketing usage, and media companies are experimenting with text-based chat bots and voice-based chat assistants.

    Free for Members

    US$795 Value

    21 March 2017

  • Immersive Reality for News Media: VR, AR, and 360-Video

    Virtual Reality, Augmented Reality, 360 video are all the buzz. The biggest media players have invested, and the products are gorgeous. But what does Immersive Reality mean for the news media industry? This report explores the audience and advertising opportunities for the short-term, while also diving into the research that offers clues to how media companies should respond to these immersive platforms.

    Free for Members

    US$795 Value

    22 February 2017

  • Native Advertising Trends 2016: The News Media Industry

    Newspaper media are embracing native advertising as an important part of the revenue mix, all the while overcoming internal cultural hurdles and developing best practices. Publishers expect sharp increases in native advertising over the next two years. This report is based on a survey of 156 mostly newspaper media companies in 48 countries from July to September 2016.

    Free for Members

    US$795 Value

    26 October 2016

  • The Facebook-Media Relationship Status: It's Complicated

    At the intersection of Facebook and news media sits a complex and intertwined relationship. In this report, INMA analyses Facebook and its related platforms and puts them in the broader context of how consumers use social media. The report explains how Facebook's algorithms work, surveys publishers about their relationship with Facebook, and explores strategies to use Facebook to engage readers and generate advertising revenue.

    Free for Members

    US$795 Value

    27 September 2016

  • Big Data for Media 2.0: Going Data-First

    Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance.

    Free for Members

    US$795 Value

    11 July 2016

  • Evaluating Distributed Content in the News Media Ecosystem

    The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where to distribute depend on the publisher's objectives and context.

    Free for Members

    US$795 Value

    26 April 2016

  • News Media Outlook 2016: The Dimension Behind the Façade

    After seven years of adding new functionality to fast-transitioning media companies, the year ahead will be focused on back-filling and optimising those competencies, according to "News Media Outlook 2016: The Dimension Behind the Façade."

    Free for Members

    US$795 Value

    11 March 2016

  • What To Do About Adblocking

    An executive-level overview of the adblocking phenomenon and what news media companies should (and shouldn't) do to combat it.

    Free for Members

    US$795 Value

    15 February 2016

  • Revenue Diversification Beyond Traditional Print and Digital

    What 14 media companies in 10 countries are doing to diversify revenue streams beyond traditional print and digital media. Is the focus of the INMA report, "Revenue Diversification Beyond Traditional Print and Digital."

    Free for Members

    US$795 Value

    15 December 2015

  • How Media Companies Embrace the Process of Innovation

    How 17 media companies implemented innovation processes to transform their corporate cultures for better outcomes in the Digital Age is the focus of "How Media Companies Are Implementing the Process of Innovation.

    Free for Members

    US$795 Value

    12 November 2015

  • Smartphone App Lessons for Media Companies

    The trials, tribulations, and aspirations of 19 media companies trying to make smartphone apps work for its most loyal readers is the focus of "Smartphone App Lessons for Media Companies."

    Free for Members

    US$795 Value

    23 July 2015

  • News Media Outlook 2015: Re-Imagining the Transformation

    Pinpointing the trajectory of news media companies moving faster in the digital ecosystem is the focus of "News Media Outlook 2015: A New Way of Imagining the Transformation Ahead." The report updates media industry's efforts to reinvent for the Digital Age: transformation, innovation, the digital ecosystem, technology, change management, Big Data, programmatic, mobile, and more.

    Free for Members

    US$795 Value

    22 January 2015

  • Making Big Data Smarter for Media Companies

    The emerging Big Data editorial, audience, and advertising road map for news publishers is the focus of the INMA report, "Making Big Data Smarter for Media Companies." Featuring 17 profiles of how media companies are implementing Big Data, the report explores the cultural, strategic, personnel, and foundational ramifications of how publishers get their arms around data and make it actionable.

    Free for Members

    US$795 Value

    08 December 2014

  • Programmatic Advertising Opportunities for News Publishers

    How media companies can capitalize on programmatic buying in the fast-evolving sales of digital advertising is the focus of the INMA report, "Programmatic Advertising Opportunities for News Publishers." The report provides history and context on programmatic advertising sales, the market opportunities for news publishers, the local advertising landscape for programmatic, and where this space is going next.

    Free for Members

    US$795 Value

    10 September 2014

  • News Media Outlook 2014: Navigating the Minefield

    Cultural and business model transformation, moving beyond “print + digital” in revenue diversification, establishing growth foundations, and nurturing the emerging multi-platform hybrid news brand are the key points of focus in the INMA report, “News Media Outlook 2014: Navigating the Minefield.”

    Free for Members

    US$795 Value

    11 December 2013

  • The Smartphone Choices for Media Companies

    Developing products, audiences, and monetisation strategies for the fast-rising hand-held mobile device is the focus of the INMA report, “The Smartphone Choices for Media Companies.”

    Free for Members

    US$795 Value

    06 November 2013

  • The Revenue-Driven Mandate for Portfolio Development

    Developing a more sophisticated strategic pipeline for new products by news media companies is the focus of the INMA report, “The Revenue-Driven Mandate for Portfolio Development.” Under pressure to accelerate the development of revenue streams, learn how 10 leading media companies develop new products and create organisational cultures that foster effective innovation.

    Free for Members

    US$795 Value

    25 June 2013

  • Making Video Pay Off For News Publishers

    Evaluating the revenue and audience opportunities that the rapid rise in online video consumption offers media companies requires a plan to produce, acquire, and segment video content. “Making Video Pay Off for News Publishers” looks at the video opportunities for media companies from the perspectives of audience, content, and advertising.

    Free for Members

    US$795 Value

    03 April 2013

  • News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times

    The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms. This is the focus of “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”

    Free for Members

    US$795 Value

    11 December 2012

  • Making Print + Digital Work For Advertisers

    Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.” Learn the most creative and effective ways to combine print and digital for advertisers through 20 best-in-class case studies.

    Free for Members

    US$795 Value

    24 October 2012

  • Emerging Mobile Strategies for News Publishers

    “Emerging Mobile Strategies for News Publishers” synthesizes key learnings from 15 leading news publishers in North America and Europe on their deployment of smartphone and tablet products to connect with increasingly on-the-go consumers.

    Free for Members

    US$795 Value

    24 June 2012

  • News Audience Engagement Initiatives You Can Use

    “News Audience Engagement Initiatives You Can Use” details 23 of the world’s best club- and community-based programmes by news publishers to deeply connect with readers. Among case studies are subscriber loyalty programmes, debate series, wine club, practice tests, food club, football community, educational programmes, family media guides, conferences and events, sports bar, news café, travel club, and speaker series.

    Free for Members

    US$795 Value

    21 March 2012

  • Newsmedia Outlook 2012: Culture Change and the Multi-Media Growth Path

    To complete the transition from newspapers to multi-media news companies requires a root-and-branch change of professional cultures that make up the newsmedia industry. This report looks at culture change, consumer pay options, where print fits, social media, mobile, and what advertisers want from multi-media companies.

    Free for Members

    US$795 Value

    14 December 2011

  • Pricing and Packaging the Bundled News Subscription

    How and why to bundle print, Web, tablet and smartphone subscriptions for newsmedia companies is the focus of this report that features case studies of publishers implementing packages based on one brand, one bundle, many platforms.

    Free for Members

    US$795 Value

    17 November 2011

  • Best in Newsmedia Marketing 2011

    Benchmark your newspaper's marketing efforts against the world's top newspaper marketing campaigns from the past year contained in Best In Newsmedia Marketing 2011. Inspire your marketing and creative teams with this aspirational e-publication of 91 illustrated campaigns.

    Free for Members

    US$795 Value

    01 June 2011

  • Newspapers and Social Media: From Monologue to Dialogue

    How publishers address the changing shape of consumer attention through social media optimisation (SMO) is the focus of this report. Topics include why social media engagement gives new life to content, how to identify a brand voice that is social, and newspapers building social experiences around content.

    Free for Members

    US$795 Value

    27 April 2011

  • Tablet Opportunities for News Publishers

    One year after the iPad's announcement, news publishers are zealously experimenting with tablets and apps to see where they fit into the lives of consumers and the budgets of advertisers. Engagement is up, multi-media strategies are in, and how people interact with news may never be the same. Learn what market-leading newspapers worldwide are doing to exploit the opportunities presented by the iPad and emerging devices.

    Free for Members

    US$795 Value

    26 January 2011

  • Newsmedia Outlook 2011: Practical Strategies To Make Multi-Media Pay Off for Publishers

    The practicalities of transitioning from news-on-paper to multi-media is the focus of INMA's 10th annual Outlook report that identifies trends, planning prisms, and challenges for newsmedia companies in the year ahead. Subjects covered: culture change, strategy assumptions, transformation, paid content, mobile, tablets, integrated advertising sales, news brands, and value creation through linking audience, content, and platform.

    Free for Members

    US$795 Value

    16 December 2010

  • Reallocating Marketing In the Age of Multi-Media

    What, why, and how to prioritise finite marketing resources as "newspapers" shift to "newsmedia companies" is the focus of the INMA report "Reallocating Marketing In the Age of Multi-Media." The report looks at what marketing looks like in the new multi-media news company, how marketing budget allocations are changing, and the role of brand marketing versus platform marketing.

    Free for Members

    US$795 Value

    21 October 2010

  • Best In Newsmedia Marketing 2010

    Inspire your marketing team with the world's best media marketing campaigns by ordering the INMA multi-media report, "Best In Newsmedia Marketing 2010." The report chronicles the top marketing campaigns from the INMA Awards 2010 competition, and uses a digital format to easily show your best work to clients, staff, and management.

    Free for Members

    US$795 Value

    13 May 2010

  • Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies

    The shift from "newspaper" to "newsmedia company" is re-wiring the value ecosystem that governs our industry: how much money can be made by linking the right audience with the right content on the right platform. From this report, learn what revenue consumers can generate, the tighter demographic definitions advertisers covet, imagining and managing multiple niches, and respecting consumption patterns of different media platforms.

    Free for Members

    US$795 Value

    29 March 2010

  • When, Why and How to Integrate Print and Digital Advertising Sales (Lessons from Market Leaders)

    When and why to integrate print and digital advertising sales and how to practically implement such a system is the focus of an INMA report told through the eyes of sales executives at 16 of the world's leading newspaper companies.

    Free for Members

    US$795 Value

    25 February 2010

  • Newsmedia Outlook 2010: Last Minutes of Danger, Last Minutes of Opportunity

    Newspapers must use the final moments of The Great Recession to re-imagine the value of audiences to their emerging models. In this report, INMA looks at strategies and planning prisms for publishers in 2010, breaks the audience challenge into digestible parts, peeks inside the minds of the advertising community, and examines revenue and expense projections and trends in the year ahead. The report is written with a looming deadline in mind: the end of the recession.

    Free for Members

    US$795 Value

    15 December 2009

  • Recreating Value for News Content In an Age of Abundance

    Re-think the market value of content produced by your newsmedia company in “Recreating Value for News Content In an Age of Abundance.” In the report, INMA looks at how to carve scarcity from abundance, the linkage of content with audience and platform, generating value as a pre-condition to pricing content, and the latest ideas about how to generate revenue from professionally curated content.

    Free for Members

    US$795 Value

    23 November 2009

  • Products, Brands, and the Pursuit of New Audiences

    Experience the energy of how established newspaper brands extend their reach beyond traditional platforms, shaping perceptions among audience clusters. Read how newsmedia companies inject clever marketing as publishers connect newspapers, web sites, magazines, and other products they are creating to their audiences.

    Free for Members

    US$795 Value

    09 June 2009

  • Impact Ideas to Grow and Retain Newspaper Circulation Sales

    Illustrated case studies on boosting circulation and readership are at the heart of the new INMA ideas report, “Impact Ideas to Grow and Retain Newsmedia Circulation Sales.” The report details best practices for spurring single-copy sales and to build lasting relationships with subscription audiences.

    Free for Members

    US$795 Value

    01 April 2009