Reports

INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.

Latest Reports

80 Results

  • The Facebook-Media Relationship Status: It's Complicated

    At the intersection of Facebook and news media sits a complex and intertwined relationship. In this report, INMA analyses Facebook and its related platforms and puts them in the broader context of how consumers use social media. The report explains how Facebook's algorithms work, surveys publishers about their relationship with Facebook, and explores strategies to use Facebook to engage readers and generate advertising revenue.

    Free for Members

    US$695 Value

    27 September 2016

  • Big Data for Media 2.0: Going Data-First

    Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance.

    Free for Members

    US$695 Value

    11 July 2016

  • Evaluating Distributed Content in the News Media Ecosystem

    The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where to distribute depend on the publisher's objectives and context.

    Free for Members

    US$695 Value

    26 April 2016

  • News Media Outlook 2016: The Dimension Behind the Façade

    After seven years of adding new functionality to fast-transitioning media companies, the year ahead will be focused on back-filling and optimising those competencies, according to "News Media Outlook 2016: The Dimension Behind the Façade."

    Free for Members

    US$695 Value

    11 March 2016

  • What To Do About Adblocking

    An executive-level overview of the adblocking phenomenon and what news media companies should (and shouldn't) do to combat it.

    Free for Members

    US$695 Value

    15 February 2016

  • Revenue Diversification Beyond Traditional Print and Digital

    What 14 media companies in 10 countries are doing to diversify revenue streams beyond traditional print and digital media. Is the focus of the INMA report, "Revenue Diversification Beyond Traditional Print and Digital."

    Free for Members

    US$695 Value

    15 December 2015

  • How Media Companies Embrace the Process of Innovation

    How 17 media companies implemented innovation processes to transform their corporate cultures for better outcomes in the Digital Age is the focus of "How Media Companies Are Implementing the Process of Innovation.

    Free for Members

    US$695 Value

    12 November 2015

  • Smartphone App Lessons for Media Companies

    The trials, tribulations, and aspirations of 19 media companies trying to make smartphone apps work for its most loyal readers is the focus of "Smartphone App Lessons for Media Companies."

    Free for Members

    US$695 Value

    23 July 2015