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Synthesising, simplifying, recommending

Digital Platform Initiative

Digital platforms impact the financial sustainability of news media. The Digital Platform Initiative aims to assist and empower the news industry and INMA members in dealing with these challenges.

Scope of the Initiative


Decode the issues facing the news industry as a result of existing and emerging digital platforms such as Amazon, Apple, Facebook, Google, Instagram, Twitter, and more


Consider taking a position on key issues impacting the prosperity of journalism and news media companies


Recommend a commercial playbook for members: best practices in dealing with digital platforms, having consideration for ad-funded vs. subscription-funded business models


Consider the potential remedies that individual editors and CEOs can consider advocating for


Digital Platform Initiative Lead

Heading the Digital Platform Initiative for INMA is Robert Whitehead, an Australia-based disruptionist, advisor to and investor in start-ups, and long-time executive with Fairfax Media. Robert has served on the INMA Board of Directors and moderated INMA conferences and study tours around the world.


The Board of Directors appointed a committee to oversee the Digital Platform Initiative:

Damian Eales

Chief Operating Officer

News Corp Australia (chair)

John Boynton

Chief Executive Officer
Torstar, Canada

Espen Egil Hansen

Editor and Chief Executive Officer Aftenposten, Norway

Maribel Perez Wadsworth


USA Today Network, United States

A Note from the Committee

INMA is not a direct lobbying organisation, a role we feel is best played by national news media trade organisations and individual members. We believe the primary role for INMA is to educate our members on the issues facing the industry due to the digital platforms, the implications for their business model, and the strategies they should consider employing. We want to shine a light, synthesise, and empower. We consider this initiative consistent with INMA’s mission of “sharing ideas and inspiring change.”


The INMA Digital Platform Initiative was approved by the association’s Board of Directors and implemented January 1, 2019. The Board believes INMA can play a role in synthesising the myriad of developments with the major platforms internationally and shine a light on positive ways to cooperate as well as areas of improvement.