What media companies must do now to embrace the evolving discipline of product to delight customers and grow business
Scope of the Initiative
What it means to build customer informed products
How to manage conflicting product objectives
How we go beyond traditional products to become part of a customer lifestyle
Ways to Connect
Newsletter
Get bi-weekly Product Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest report on How Product Is Leading Media's New Growth Path. Click here to view.
Upcoming Product Initiative Events
Latest Product Initiative Meet-Ups on Demand
Product Initiative Meet-Up: What News May Look Like in the Metaverse
March 23, 2022
Product Initiative Meet-Up: Building News You Can Use
February 09, 2022
Diversity, Equity, and Inclusion (DEI) in Product: The Business Case and How to Implement it to Grow Your Audience
November 10, 2021
Product Initiative Meet-Up: Apps and Mobile Web
September 15, 2021
Product Initiative Meet-Up: How Deeply Should Editorial and Product Be Aligned?
July 07, 2021
Product Initiative Meet-Up: The Really Good Idea Test with the Product Doctor
May 26, 2021
What is Product Success? A Look at Key Metrics That Everyone Can Buy Into
March 03, 2021
ALL PRODUCT INITIATIVE MEET-UPS ON DEMAND
Latest Product Initiative Blog Posts
What can product teams learn from the inventor of the iPhone?
May 18, 2022
Ask these 7 questions before delving into home page automation
May 04, 2022
Is your product team listening to reader signals?
May 03, 2022
Don’t forget: Your audience is made up of people
April 21, 2022
The Atlantic, HuffPost share audience lessons that create product wins
April 19, 2022
What does news look like as audiences move from 2D to 3D?
April 06, 2022
ALL PRODUCT INITIATIVE BLOGS
Download Recent Product Initiative Presentations
An early look at what news may look like in the Metaverse
23 March 2022 | INMA Webinar: Product Initiative Meet-Up: What News May Look Like in the Metaverse
How to commercialise new products
16 December 2021 | Methodologies To Launch and Innovate Products
Scaling your product
16 December 2021 | Methodologies To Launch and Innovate Products
Communicating product value
16 December 2021 | Methodologies To Launch and Innovate Products
3 case studies in early-stage prototyping
09 December 2021 | Methodologies To Launch and Innovate Products
ALL PRODUCT INITIATIVE PRESENTATIONS
Mission
What do news organisations need to do to create, deliver, and innovate the best possible products for their audiences? As news organisations expand across platforms, product roles have become an instrumental part of the organisation. The INMA Product Initiative aims to surface best practices for product thinkers in news media. The INMA Product Initiative was approved by the association’s Board of Directors and implemented January 1, 2021.
Product Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
