An introduction to the INMA Product Initiative
From Product Initiative Lead Jodie Hopperton
What media companies must do now to embrace the evolving discipline of product to delight customers and grow business
Scope of the Initiative
What it means to build customer informed products
How to manage conflicting product objectives
How we go beyond traditional products to become part of a customer lifestyle
Ways to Connect
Newsletter
Get bi-weekly Product Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest report on How Product Is Leading Media's New Growth Path. Click here to view.
Latest Product Initiative Meet-Ups on Demand
Personalisation: Connecting the Digital Dots
June 15, 2022
Product Initiative Meet-Up: What News May Look Like in the Metaverse
March 23, 2022
Product Initiative Meet-Up: Building News You Can Use
February 09, 2022
Diversity, Equity, and Inclusion (DEI) in Product: The Business Case and How to Implement it to Grow Your Audience
November 10, 2021
Product Initiative Meet-Up: Apps and Mobile Web
September 15, 2021
Product Initiative Meet-Up: How Deeply Should Editorial and Product Be Aligned?
July 07, 2021
Product Initiative Meet-Up: The Really Good Idea Test with the Product Doctor
May 26, 2021
ALL PRODUCT INITIATIVE MEET-UPS ON DEMAND
Latest Product Initiative Blog Posts
Media companies should ask these 4 questions about personalisation
August 10, 2022
Personalisation must expand beyond Web sites and apps
August 09, 2022
4 ways news media companies are using personalisation
July 27, 2022
Personalisation can start in 2 places for media companies
July 26, 2022
Passive personalisation is the TikTok way to mirror user behaviour
July 13, 2022
Media companies can learn from Spotify, Substack, Apple about active personalisation
July 12, 2022
ALL PRODUCT INITIATIVE BLOGS
Download Recent Product Initiative Presentations
Personalisation: Connecting the digital dots
15 June 2022 | INMA Webinar: Personalisation: connecting the digital dots
How product, editorial work together at Washington Post
19 May 2022 | World Congress of News Media
How Schibsted breaks through in the attention economy
19 May 2022 | World Congress of News Media
5 things you need to know about XR for news, now
19 May 2022 | World Congress of News Media
How Condé Nast manages conflicting objectives
19 May 2022 | World Congress of News Media
ALL PRODUCT INITIATIVE PRESENTATIONS
Mission
What do news organisations need to do to create, deliver, and innovate the best possible products for their audiences? As news organisations expand across platforms, product roles have become an instrumental part of the organisation. The INMA Product Initiative aims to surface best practices for product thinkers in news media. The INMA Product Initiative was approved by the association’s Board of Directors and implemented January 1, 2021.
Product Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
