How news organisations can develop outstanding multi-channel products and the tech stacks and relationships needed to support them in the midst of huge technological change
Scope of the Initiative
Product branding and distribution
Building a future-proof tech stack
Navigating the AI players
The 2024 Year-in-review Town Hall meeting of the Product & Tech Initiative
Ways to Connect
Newsletter
Get bi-weekly Product & Tech Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product and tech teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest reports regarding product & tech. Click here to view all.
Latest Product & Tech Initiative Meet-Ups on Demand
Unlocking Premium: How to Elevate Your Digital Product — and Its Price Tag
April 09, 2025
Creating a Brand Identity to Stand Out
January 29, 2025
What You Need to Know About Apple iOS 18, Meta RayBan Glasses, and OpenAI Voice
November 06, 2024
Best Practices from Ringier’s Digital Media Playbook
October 02, 2024
How to Foster Civil Online Debate in a Divided World
July 31, 2024
How to Define and Communicate High-Stakes Projects
June 05, 2024
Beyond Text: Coming to Grips with Multimodal Storytelling
April 10, 2024
ALL PRODUCT & TECH INITIATIVE MEET-UPS ON DEMAND
Latest Product & Tech Initiative Blog Posts
Smart app navigation choices are elevating digital news
May 13, 2025
10 core principles of building community among news audiences
April 30, 2025
How community and Maslow’s Hierarchy of Needs can build audiences
April 29, 2025
Habit is the quiet power behind sustainable engagement
April 20, 2025
Content discovery is changing — is media ready to lead the next era?
April 15, 2025
NZZ’s bold premium strategy ignites digital growth
April 10, 2025
ALL PRODUCT & TECH INITIATIVE BLOGS
Download Recent Product & Tech Initiative Presentations
Unlocking Premium: How to Elevate Your Digital Product — and Its Price Tag
09 April 2025 | INMA Webinar: Unlocking Premium: How to Elevate Your Digital Product — and Its Price Tag
Creating a Brand Identity to Stand Out
29 January 2025 | INMA Webinar: Creating a Brand Identity to Stand Out
Why brand, UX are more important than ever
20 November 2024 | Product & Tech Town Hall
How AI impacts product, tech: INMA lessons from California
20 November 2024 | Product & Tech Town Hall
Art of responsible personalisation
20 November 2024 | Product & Tech Town Hall
ALL PRODUCT & TECH INITIATIVE PRESENTATIONS
Mission
How media organisations can utilize technology and develop standout products, creating offerings that delight customers and enhance business growth, is the focus of INMA’s Product & Tech Initiative. Given the changes to consumer behaviour fueled by AI, INMA in 2025 will focus this initiative on how to evaluate and adapt multi-modal products, across multi-channel platforms, and the relationships they need to do this. In navigating the AI players, we will look at permission, attribution, and monetisation.
Product & Tech Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
