An introduction to the INMA Product Initiative
From Product Initiative Lead Jodie Hopperton
What media companies must do now to embrace the evolving discipline of product to delight customers and grow business
Scope of the Initiative
Leading and supporting content innovation
Personalising all aspects of news products
Product and technology working in partnership
Ways to Connect
Newsletter
Get bi-weekly Product Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest report on How Product Is Leading Media's New Growth Path. Click here to view.
Upcoming Product Initiative Events
Managing the Product and Technology Partnership Effectively
March 29 | Webinar
Product Initiative Advisory Council Meeting
April 26 | Meeting
Product Innovation Master Class
May 04-16 | Master Class
Product Initiative Advisory Council Meeting
May 25 | Meeting
Product Initiative Advisory Council Meeting
June 21 | Meeting
Latest Product Initiative Meet-Ups on Demand
Innovation and Infrastructure for Audiences, Automation, and AI at the BBC
February 22, 2023
Creating a New Product Within a Legacy Brand
February 01, 2023
Creating a Great Content Experience with Fragmented News
December 14, 2022
Prototyping Inclusive News Futures with Schibsted
September 14, 2022
Personalisation: Connecting the Digital Dots
June 15, 2022
What News May Look Like in the Metaverse
March 23, 2022
Building News You Can Use
February 09, 2022
ALL PRODUCT INITIATIVE MEET-UPS ON DEMAND
Latest Product Initiative Blog Posts
News publishers are atomising the tech stack by building a modular system
March 26, 2023
Product managers need to understand their media company’s tech stack
March 21, 2023
Wine as a product offers 5 learnings for media companies
March 08, 2023
Wine is a universe of engagement for news media companies
March 07, 2023
Bonnier Finance’s O Vinu grows community, revenue with wine product
February 22, 2023
Financial Times tests its commerce abilities with wine product
February 21, 2023
ALL PRODUCT INITIATIVE BLOGS
Download Recent Product Initiative Presentations
Creating a new product within a legacy brand
01 February 2023 | INMA Webinar: Creating a New Product Within a Legacy Brand
Building products for news outsiders
14 December 2022 | INMA Webinar: Creating a Great Content Experience with Fragmented News
Collaborating with newsroom on personalisation
17 November 2022 | Product and Data For Media Summit
Sophi.io on AI in the newsroom
17 November 2022 | Product and Data For Media Summit
Approaching personalisation as digital transformation project
17 November 2022 | Product and Data For Media Summit
ALL PRODUCT INITIATIVE PRESENTATIONS
Mission
What do news organisations need to do to create, deliver, and innovate the best possible products for their audiences? As news organisations expand across platforms, product roles have become an instrumental part of the organisation. The INMA Product Initiative aims to surface best practices for product thinkers in news media. The INMA Product Initiative was approved by the association’s Board of Directors and implemented January 1, 2021.
Product Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
