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Operating within the new AI ecosystems

Product & Tech Initiative




How news organisations can develop outstanding multi-channel products and the tech stacks and relationships needed to support them in the midst of huge technological change

Scope of the Initiative

Product branding and distribution
Building a future-proof tech stack
Navigating the AI players

The 2024 Year-in-review Town Hall meeting of the Product & Tech Initiative

Ways to Connect

Newsletter

Get bi-weekly Product & Tech Initiative newsletters in your inbox. Sign up here

Slack channel

A place to share experiences both privately and publicly. Sign up here

Video meet-ups and Webinars

Join product peers for practical members-only upcoming video meetups and on demand webinars

Master Classes

ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here

Ask Me Anything

For corporate members of INMA, connect your product and tech teams with Jodie Hopperton for private mentoring.

REPORTS

See our latest reports regarding product & tech. Click here to view all.



Mission

How media organisations can utilize technology and develop standout products, creating offerings that delight customers and enhance business growth, is the focus of INMA’s Product & Tech Initiative. Given the changes to consumer behaviour fueled by AI, INMA in 2025 will focus this initiative on how to evaluate and adapt multi-modal products, across multi-channel platforms, and the relationships they need to do this. In navigating the AI players, we will look at permission, attribution, and monetisation.

Product & Tech Initiative Lead

Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.

Product & Tech Initiative Advisory Council

  • Katharine Bailey
    Senior VP, Global Head of Product and Design
    Condé Nast
    United States
  • Riske Betten
    Product Director
    Mediahuis
    Netherlands
  • Kara Chiles
    Vice President of Consumer Products
    Gannett | USA Today Network
    United States
  • Julian Delany
    Chief Technology Officer, Data and Digital
    News Corp Australia
    Australia
  • John Kundert
    Chief Product and Technology Officer
    Financial Times
    United Kingdom
  • Pundi Sriram
    Chief Product Officer
    The Hindu
    India
  • Christoph Zimmer
    Head of Product
    Der Spiegel
    Germany