18-27 April 2023
The state of digital advertising for news media companies is the focus of this four-module master class from INMA's Advertising Initiative. Attendees will get an executive-level overview of what publishers need to know now about the digital advertising ecosystem, selling first-party fueled advertising amid a range of offerings, automation vs. human sales, and consultative selling, among other topics.
04-16 May 2023
How to apply product principles to a media company's revenue goals is the focus of this master class from INMA's Product Initiative. Across four modules, get an executive-level overview of owning the road map for product development, product's impact on how the work of news is changing, best practices in apps and engagement, and how to make sure that good product processes turn out good products.