10 March 2025 | Dawn McMullan Conference Blog

INMA Dutch media subscriptions study tour begins with DPG, Roularta, NRC

Kicking off the INMA Media Subscriptions Summit, 27 media leaders joined a two-day study tour, getting an in-depth look at three Amsterdam news companies on Monday.

9 March 2025 | Paula Felps Ideas Blog

News Corp Australia’s podcast focuses on forgotten missing persons cases

News Corp Australia has joined the search for long-term missing persons with its popular The Missing Australia podcast.

5 March 2025 | INMA News Blog

INMA announces finalists for 2025 Global Media Awards

INMA today announces the list of 199 finalists in its annual Global Media Awards, selected from 839 entries submitted by 286 news brands in 49 countries. The winners will be announced on May 22 at the INMA World Congress of News Media in New York.

4 March 2025 | Nina Romashchenko Content Strategies Blog

News companies should future-proof their content strategy to remain visible with AI-driven search

It is predicted that, by 2026, more than 50% of organic traffic will shift to AI-driven search.

24 February 2025 | Ritvvij Parrikh GenAI Blog

AI-driven short-form content feeds need to post consistently between in-depth features

Deeply researched articles spike in engagement, but audience reach tends to fade over time.

23 February 2025 | Paula Felps Conference Blog

Reuters Institute shares its predictions for 2025

Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, explained the findings of the 2025 Reuters Institute Report during a recent INMA Webinar.

18 February 2025 | Brie Logsdon Ideas Blog

Toronto Star campaign celebrates women leaders with branded content

Through key partnerships and a multi-platform strategy, the Toronto Star featured women leaders at Mercedes-Benz Canada in its Portraits with Impact campaign.

16 February 2025 | Sonali Verma Generative AI Initiative Blog

GenAI goes multimodal at Politico

Politico’s GenAI live-blogging tool has a human in the loop and asks for feedback from readers.

13 February 2025 | Sonali Verma Generative AI Initiative Blog

News companies are looking for end-to-end content solutions using GenAI

News companies from around the world are investing in end-to-end content solutions like retrieval augmented generation (RAG). What does this look like at specific companies?

11 February 2025 | Amalie Nash Newsroom Transformation Initiative Blog

“Liquid content” puts the consumer in the driver’s seat

Mika Rahkonen, head of strategy at Finnish broadcasting company Yle, explains “liquid content” as an audience and content strategy.