About This Blog

844 Articles since August 2013

The Conference Blog chronicles INMA conferences and seminars, in person and virtually.

Cross-functional teams are created intentionally at news media companies

23 March 2023 By Dawn McMullan

Newsrooms at Die Presse, Dennik N are using ChatGPT in multiple ways

22 March 2023 By Dawn McMullan

Digital revenue strategy at Mediahuis is shaped by its merged history

22 March 2023 By Robert Okpu

Mediahuis, Tamedia share data-driven strategies that grow subscriptions

21 March 2023 By Robert Okpu

Schibsted’s Bergens Tidende, Stavanger Aftenblad share automated content wins

21 March 2023 By Dawn McMullan

Top Viewed Conference Blog Posts

BBC centres engagement strategy on building community

20 March 2023 By Robert Okpu

The Independent’s digital-only journey was forced and is successful

19 March 2023 By Robert Okpu

DC Thomson shares its path to increase subscriptions from a regional purview

16 March 2023 By Robert Okpu

3 media companies share different lessons in reader revenue wins

15 March 2023 By Josefin Olevik

INMA president shares thoughts on press freedom, digital transformation, diversity

15 March 2023 By Mauricio Romero

News subscription leaders share key growth strategies

15 March 2023 By Robert Okpu

Subscriptions expert makes the case for a chief subscriptions officer

14 March 2023 By Josefin Olevik

Ukrainian journalists need global media industry help

14 March 2023 By Dawn McMullan

3 early bundling success stories show its promise

13 March 2023 By Josefin Olevik

3 media companies share how they manage the reader subscription journey

13 March 2023 By Josefin Olevik

Media companies have not reached their subscriptions peak

12 March 2023 By Josefin Olevik

Corriere della Sera shares its 3 stages of digital subscription success

12 March 2023 By Robert Okpu

Former Spotify chief economist shares thoughts on pricing, bundling

09 March 2023 By Josefin Olevik

Media companies should focus on reader needs over packages offered

09 March 2023 By Robert Okpu

Svenska Dagbladet learns subscription, retention lessons from hit podcast

08 March 2023 By Robert Okpu

Research: News companies are overly reliant on conversions as a metric

08 March 2023 By Robert Okpu

Expressen focuses new premium products, digital engagement over conversions

05 March 2023 By Robert Okpu

African media companies are harnessing change with personalisation, local content

16 February 2023 By Paula Felps

News publishers can prevent churn with help from apps

25 January 2023 By Paula Felps

INMA President Maribel Perez Wadsworth shares news industry outlook for 2023

11 January 2023 By Paula Felps

Media leaders share strategies to build digital transformation into newsroom culture

28 December 2022 By Paula Felps, Sarah Schmidt, Jessica Spiegel, Michelle Palmer Jones

Media companies leverage metrics, communication to maxmise reader engagement, lessen churn

27 December 2022 By Sarah Schmidt, Jessica Spiegel, Michelle Palmer Jones, Elaine Sung

The Athletic, Mundo Deportivo, Clarín share successful paywall strategies

20 December 2022 By Mauricio Romero

Media companies are restructuring ad sales teams to reflect current needs

15 December 2022 By Sarah Schmidt, Elaine Sung, Michelle Palmer Jones

Ad sales teams support clients with new technology in changing environment

14 December 2022 By Sarah Schmidt, Paula Felps, Jessica Spiegel

Piano shares how publishers can improve retention in a post-pandemic world

07 December 2022 By Paula Felps

African media companies are overcoming growth challenges

05 December 2022 By Paula Felps

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