About This Blog
1,238 Articles since December 2012
The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.
Top 10 Viewed Ideas Blog Posts From the Past Year
- Amid war, Ukraine media verify, make sense of news, and help keep peo...
- BBC News creates the world’s biggest news Instagram account
- Expressen’s call-to-action button increases digital traffic, conversions
- TIME builds a subscription machine to move into the future
- With 80% of revenues from subscriptions, Aftenposten focuses on journ...
- Hindu Group experiments with digital subscriptions
- Somedia learns the value of frequently testing its push notification strategy
- Daily Prothom Alo’s ad campaign bridges print and digital platforms
- Financial Times outlines its digital transformation
- Aftenposten refines the science and art of building a better front pa...