INMA

Sharing Ideas, Inspiring Change

Ideas Blog

About This Blog

The Ideas Blog captures the practical discussions and case studies of news media company practitioners to grow revenue, audience, and brand.

741 Blog Posts

Cannabis Post newsletter creates audience, advertiser opportunities

Cannabis Post newsletter creates audience, advertiser opportunities

17 March 2019 By Megan Henderson & Nicole MacAdam
Alexander City Outlook increases ad revenue 83% with TPIDigital

Alexander City Outlook increases ad revenue 83% with TPIDigital

14 March 2019 By Tippy Hunter
NWZ reduces churn by strengthening subscriber relationships

NWZ reduces churn by strengthening subscriber relationships

11 March 2019 By Andreas Ahlden
Daily Telegraph scores with cross-platform fantasy rugby league

Daily Telegraph scores with cross-platform fantasy rugby league

04 March 2019 By Peter Brown
Dallas Morning News increases newsroom satisfaction with mentoring programme

Dallas Morning News increases newsroom satisfaction with mentoring programme

25 February 2019 By Tom Huang

Top 10 Viewed Ideas Blog Posts From the Past Year

Hindu’s #ForTheLoveOfPrint campaign boosts digital engagement

Hindu’s #ForTheLoveOfPrint campaign boosts digital engagement

18 February 2019 By Dr. Sathya Sriram

Research highlights role of newsrooms in politically divided United States

Research highlights role of newsrooms in politically divided United States

17 February 2019 By Katalina Deaven
Google’s planned audio news service is dangerous for news industry

Google’s planned audio news service is dangerous for news industry

14 February 2019 By Michael Miller

Latest Authors

Tippy Hunter

Director of Marketing

Tallapoosa Publishers, Inc.

Alexander City, Alabama, United States

Andreas Ahlden

Team Leader Marketing B2C

NWZ Mediengruppe

Oldenburg, Germany

Peter Brown

Deputy Editor & Head of Digital

Daily Telegraph and Sunday Telegraph

Sydney, Australia

Tom Huang

Assistant Managing Editor for Journalism Initiatives

The Dallas Morning News

Dallas, Texas, United States

Dr. Sathya Sriram

Head of Strategy & Marketing

The Hindu Group

Chennai, India

Katalina Deaven

Marketing Specialist

Center for Media Engagement

Austin, Texas, United States

Michael Miller

Executive Chairman

News Corp Australasia

Sydney, Australia

Rouven Leuener

Head of Digital Products

Neue Zürcher Zeitung

Zürich, Switzerland

Ondrej Foltin

Head of Content, Partnerships, and Magazines

News Corp Australia

Melbourne, Australia