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Ideas Blog

About This Blog

1,238 Articles since December 2012

The Ideas Blog features case studies from INMA members and other news media companies around the world, sharing best practices and lessons learned in growing revenue, audience, and brand.

SCMP’s hand-drawn infographic highlights Hong Kong’s embattled opposition camp

08 August 2022 By Adolfo Arranz

Media24 learns what readers want from ads using online survey

07 August 2022 By Dalene Muller

Press and Journal uses storytelling for successful digital-first campaign

07 August 2022 By Carly Gilchrist

Zeit Online changes onboarding to leverage subscriptions from day one

03 August 2022 By Marielle Egert & Philipp Rapp

Deutsche Welle found new ways to present climate journalism to new audience

21 July 2022 By Carmen Meyer

Top 10 Viewed Ideas Blog Posts From the Past Year

Funke’s TikTok channel attracts Gen Z audience with political news

11 July 2022 By Amelie Marie Weber

Maharashtra Times asks readers what they really want

11 July 2022 By Prinay Manjeshwar

Primera Llamada podcast goes from personal project to El Comercio product

10 July 2022 By Juan Diego Rodríguez Bazalar

Stavanger Aftenblad uses technology, local football coverage to increase subscriber loyalty

10 July 2022 By Elin Stueland

Bild’s #TogetherAgainstCorona campaign encourages vaccinations

05 July 2022 By Claudius Senst

Amar Ujala adds filmmaking competition to celebrate love for the Hindi language

04 July 2022 By Ashima Caroli

Winnipeg Free Press brings community together with virtual movie night

30 June 2022 By Erin Lebar

Kleine Zeitung taps TV market to reach young audiences

28 June 2022 By Claudia Mann

Miami Herald goes inside condo collapse with interactive “House of Cards” narrative

27 June 2022 By Sarah Blaskey

Proactive, data-driven approach reduces churn for news media

23 June 2022 By Michelle Palmer Jones

Financial Times outlines its digital transformation

20 June 2022 By Chandler Weiberg

Dagbladet sees growth in all areas as it commits to content investment

19 June 2022 By Paula Felps

Globe and Mail uses AI to drive revenue strategies

16 June 2022 By Shelley Seale

VG billboards helped spread the news about a killer on the run

14 June 2022 By Hilde Gammelsæter & Camilla Brække

UK advertising alliance drives media publisher revenue

14 June 2022 By Danny Spears

Aftenposten refines the science and art of building a better front page

12 June 2022 By Karl Oskar Teien

Dow Jones finds experimentation leads to subscription success

06 June 2022 By Chandler Weiberg

Mediahuis uses data to become more customer-focused

01 June 2022 By Paula Felps

La Nación uses social media to go viral with elections

23 May 2022 By Felix Ramallo

El Tiempo tool helps editors predict content’s success

18 May 2022 By Michelle Palmer Jones

BBC News creates the world’s biggest news Instagram account

16 May 2022 By Kady Wardell

Bild’s subscription testing drives its reader revenue plan

08 May 2022 By Michelle Palmer Jones

Winnipeg Free Press creates fundraising supper event with local chef, food

08 May 2022 By Erin Lebar

Kleine Zeitung’s Futter magazine leverages Instagram to attract young readers

02 May 2022 By Claudia Mann

El Universal targets at-risk users with most popular content

02 May 2022 By Michelle Palmer Jones

Società Athesis launches innovative sustainability initiative

01 May 2022 By Ilaria Bettinelli

Editora Globo develops dashboard to improve newsroom processes

01 May 2022 By Michelle Palmer Jones

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