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About This Blog

43 Articles since March 2022

The INMA Newsroom Initiative focuses on how newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of reader and advertising models – putting journalism at the heart of publishing. Get a front-row seat to one of the hottest subjects in media curated by Newsroom Initiative Lead Peter Bale.

South African editor points to Gen Z readership as 2023 focus

26 January 2023 By Peter Bale

Journalists should “show their work” to gain reader trust

24 January 2023 By Peter Bale

Twitter turmoil is terrible for journalists, may be bad for journalism

09 January 2023 By Peter Bale

Media companies are primed to make bold tech, digital moves in 2023

08 January 2023 By Peter Bale

For-profit newsrooms can learn from their non-profit peers

11 December 2022 By Peter Bale

Top Viewed Newsroom Initiative Blog Posts

News Corp Australia reaches 1 million subscribers

27 November 2022 By Peter Bale

Twitter verification crisis puts brands — not necessarily traffic — at risk

22 November 2022 By Peter Bale

Media start-up Semafor relies on print values, newsletter sign-ups

13 November 2022 By Peter Bale

Media companies continue to evolve their climate coverage

09 November 2022 By Paula Felps

Publishers face risks with Twitter upheaval but are in wait-and-see mode

08 November 2022 By Peter Bale

News publishers find ways to make climate journalism sustainable, credible

27 October 2022 By Peter Bale

Daily Maverick funds climate journalism project with bank sponsor

26 October 2022 By Peter Bale

Is solutions journalism the industry’s answer to trust and retention?

17 October 2022 By Peter Bale

Newsroom dashboard tool at News Corp Australia improves journalism-driven subscriptions

03 October 2022 By Peter Bale

Axios publisher shares importance of culture, CMS, local

21 September 2022 By Peter Bale

Axios publisher shares lesson learned for media companies, journalists

20 September 2022 By Peter Bale

The Economist moved from a legacy newsroom to a data-influenced one

07 September 2022 By Paula Felps

Axios acquisition has big lessons for newsroom focus

23 August 2022 By Peter Bale

Is there a trust crisis outside of U.S. media?

22 August 2022 By Peter Bale

Non-profit start-up FactorDaily focuses on the why of journalism

09 August 2022 By Peter Bale

Economist embeds product, digital transformation in its culture

08 August 2022 By Peter Bale

2 media companies share subtle ways to align journalism with business goals

26 July 2022 By Peter Bale

The Economist moves decisively digital while staying true to its values

25 July 2022 By Peter Bale

FT shares lessons about combining the newsroom + business

13 July 2022 By Peter Bale

AFP launches free and open digital skills training tool kit for journalists

28 June 2022 By Peter Bale

Research on news deserts: Readers favour Facebook if local newspaper is weak

27 June 2022 By Peter Bale

Reuters Institute report shares hard truths about reader trust

26 June 2022 By Peter Bale

Creating a plan for newsroom innovation starts with these 6 steps

22 June 2022 By Paula Felps

The News Movement reaches young readers on their platforms

13 June 2022 By Peter Bale

Bloomberg launches niche UK site to challenge FT, Reuters

01 June 2022 By Peter Bale

4 newsroom executives shared key lessons at INMA World Congress

31 May 2022 By Peter Bale

Stuff New Zealand becomes a certified B-Corp

18 May 2022 By Peter Bale

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