Benefits + requirements
1. Accelerator deliverables
- Intensive training based on best-in-class case studies from the INMA global network
- Benchmarking and exchange of ideas among growth-hungry Latin American publishers
- Hands-on coaching by the world-renowned faculty of experts and practitioners
- Impactful projects focused on increasing or maintaining revenue or generating savings
2. Learning outcomes
- Discover the role of data in digital transformation
- Align your business strategy with data strategy
- Form data-positive culture
- Know your readers and their journeys
- Register and login your readers
- Segment your readers to tailor products and marketing
- Predict behaviours with advanced analytics
- Run data-informed experiments to test your ideas
- Accelerate audience engagement, reader and advertising revenues
3. Ideal candidates
- News media brands/companies with at least one online Web site/app
- At least three years of operation and have their principal place of business in one of the following countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, or Uruguay.
- Newspaper, radio, television and pure digital brands welcome
- Reader- and advertising revenue-focused brands welcome
- INMA members and non-members welcome
4. Requirements
- Convince us why we should invest in you and not your competitor
- Secure a support from the C-level executive
- Assign a data project lead and team
- Commit to participate and engage in the Accelerator
- Agree to share your learnings with your peers across Latin America and the world during online conferences and reports
5. Important dates
Application deadline: March 10, 2021
Decision by the selection committee: March 31, 2021
3 phases of the programme:
- First phase: Training and benchmarking, March-July 2021
- Second phase: Coaching and project, July-October 2021
- Third phase: Sharing the learnings, November 2021
