On-Demand Webinars

The Publisher’s Role in a Modern Digital Ad Ecosystem with Berlingske Media

Presented by Casper Andersen, Head of Programmatic Advertising, Berlingske Media

Originally presented: 31 August 2022

Lessons from Denmark's Berlingske Media’s advertising strategy is the focus of an INMA Webinar featuring Casper Andersen, head of programmatic advertising. How do we understand the market trends and our role as publisher herein? How do we imagine our advertising client's journey, and why do we not think it’s properly reflected in the current state of the digital ad ecosystem? And what about the distancing of the direct relationship between publisher and our advertisement partners? How do we get closer? Learn what Berlingske Media have done so far with advertisers as they share the results of their findings.

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