Upcoming Webinars

Migrating Radio to Streaming Platforms with Ghana’s Multimedia Group

Presented by Richardson Doe, General Manager of Technology, Multimedia Group, Ghana

About this Webinar

How Multimedia Group in Ghana has successfully migrated radio content to streaming platforms is the focus of an INMA Webinar featuring Richardson Doe, general manager of technology.

While radio still has the widest reach in Africa, migrating to online streaming platforms can help broadcasters fully realise the built-in value of their original content and brand.
In this one-hour Webinar, Richardson will share how African broadcasters and publishers are managing this migration, despite common obstacles.
Though a lot of African media enterprises have loyal, global audiences listening to their content regularly, there remain some challenges to online migration for African publishers:
  • Many publishers do not possess the in-house technical expertise or advertising capacity.
  • Unauthorised usage leads to revenue being taken away from the original content owners.
  • Many firms only receive a small percentage of revenue back from their streaming or podcasting service provider.
Join us as Richardson shares how Multimedia Group has navigated these obstacles and successfully optimised revenues.

About Multimedia Group

Multimedia Group is the largest independent commercial, media, and entertainment company in Ghana. In addition to radio, television, and online platforms, Multimedia Group organises special events as the biggest events and promotions vehicle in Ghana.

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