How ABP Uses Solutions to Drive the Festival Business
Presented by Rituraj Dasgupta, Deputy General Manager, ABP One
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Originally presented: 24 November 2022
How India’s ABP uses different solutions to drive regional festival campaigns is the focus of this INMA Webinar featuring Rituraj Dasgupta, deputy general manager for ABP One. Rituraj shares how campaign rollouts have shifted pre- and post-pandemic — from a print-oriented approach to a multi-media approach — along with the relevance of training and upskilling sales teams.
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