Hooking the Enfants Terribles: How to Actually Address GenZ
Presented by Bente Zerrahn, Innovation Catalyst, Axel Springer
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Originally presented: 13 July 2022
How Axel Springer is reaching publishers’ coveted Gen Z demographic is the focus of this INMA Webinar featuring Bente Zerrahn, innovation catalyst at Axel Springer. Currently, Gen Z are the holy grail for publishers. Reaching them promises extended audience engagement and new future revenue streams. Yet, they're desperately out of reach no matter what we try. Why is it so hard to appeal to a young audience, and what do they even want? Leave with no-nonsense tips to start fixing your biggest blind spot – your future audience.
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