From Scale to Engagement: Transforming the Newsroom with Reach
Presented by David Higgerson, Chief Digital Publisher, Reach PLC, United Kingdom
About this Webinar
Lessons from how UK publisher, Reach, has transformed its newsroom using a counter-intuitive strategy is the focus of this INMA Webinar featuring David Higgerson, Chief Data Publisher of Reach.
While many publishers have placed big bets on subscriptions, Reach has done the opposite, arguing that for news to be successful, it needs to be read, and needs to be free.
With that belief comes the challenge of making money to fund newsrooms by other means — which is where the customer value strategy kicked in.
For a decade, Reach transformed its newsroom from print-led operations to one obsessed with data, reconnecting with communities in the process. But how do you balance the ongoing need to reach more people with also spending just as much time converting existing readers to customers?
At a time when the cost-of-living crisis is prompting difficult conversations in every household, is Reach’s approach of news being too important to be locked behind a paywall now looking very shrewd?
In this one-hour Webinar, learn how Reach did it and what they learnt along the way.
About Reach PLC