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Originally presented: 16 November 2022

Lessons from how UK publisher Reach has transformed its newsroom using a counter-intuitive strategy is the focus of this INMA Webinar featuring David Higgerson, the company's chief digital publisher. For a decade, Reach transformed its newsroom from print-led operations to one obsessed with data, reconnecting with communities in the process. But how do you balance the ongoing need to reach more people with also spending just as much time converting existing readers to customers? At a time when the cost-of-living crisis is prompting difficult conversations in every household, is Reach’s approach of news being too important to be locked behind a paywall now looking very shrewd?

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