Upcoming Webinars

From Comments to Community: The Evolution of Graham Media’s Audience Engagement Strategy

Presented by Dustin Block, Audience Development Lead, Graham Media Group, and Jeannie Doherty, Client Success Manager, Viafoura

About this Webinar

How Graham Media’s audience engagement strategy drives loyalty, retention, and revenue is the focus of this INMA Webinar featuring Dustin Block, Graham Media’s audience development lead, and Jeannie Doherty, client success manager with Viafoura.

Comments are an important gateway to generating engagement, but what comes next? In this one-hour Webinar, Dustin and Jeannie will share how Graham Media’s audience engagement strategy was built from the ground up in a phased approach, creating a value exchange that drives loyalty, retention, and revenue.

Join us to learn:

  • How Graham Media grew its community of daily logged-in users by 87% over one year.
  • Ideas for different engagement tactics based on audience funnel stage.
  • Practical ways to get internal buy-in and newsroom participation
  • How first-party data targeting has improved Graham Media’s ad performance up to 100x

About Graham Media Group

Graham Media Group is the television broadcasting subsidiary of the Graham Holdings Company. Headquartered in Detroit, Michigan, USA, Graham Media Group is comprised of seven local media hubs, Graham Digital, and Social News Desk, and delivers local news, programming, advertising solutions, and digital media tools for television, online, mobile, OTT, podcasts, and audio devices.

About Viafoura

Viafoura is a digital experience company that helps brands activate their audiences. Based in Canada, the always-on customer acquisition platform leverages AI and first-party data to optimise user conversion and on-site personalisation.

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