Upcoming Webinars

Bringing More Data Centricity to Newsroom Teams with McClatchy

Presented by Hannah Wise, Central Region Audience Growth and Retention Editor, McClatchy

About this Webinar

How McClatchy brings more data centricity to their newsroom teams is the focus of this INMA Webinar featuring Hannah Wise, central region audience growth and retention editor for U.S.-based McClatchy. 

One of the challenges of companies that want to truly leverage their data, is making sure that teams across the company know how to use data, interpret it, and understand what pitfalls to be wary of.
In news organizations, newsrooms are an essential constituent of audience development and, increasingly, of product-adjacent decisions. What does it mean to be “data informed” as a member of the newsroom? What do we teach, and how do we train, editors and reporters? 
Hannah will join us to share how she brings more data-centricity to newsroom teams and how to train them. She’ll also discuss useful concepts for newsroom members who are using data in their daily lives but aren't analytics experts.

About McClathy

Founded in 1857, McClatchy is an American publishing company based in Sacramento, California. McClatchy operates a leading local media company in 30 U.S. markets, serving communities through print, digital, mobile apps, and more.

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