About this Webinar

How to decide when and how to start over when building a new product is the focus of an INMA Product Initiative Webinar featuring Christine Schönfelder, CPO, Head of Digital Competence Center and Timo Schillinger, Senior Product Manager, Kölner Stadt-Anzeiger Digitale Medien.

Many of us will spend time iterating products. But sometimes we must make a hard decision to completely restart. What if technology has changed so much that rather than spend time adapting to what we have, we remove the constraints entirely? Starting again isn’t easy, but it can produce a better product as you’re building to what is possible, rather than what is possible within the confines you have.

Join this Product Initiative Webinar to learn from people that have taken this step. They’ll cover things like:

• How do we weigh up the emotional decision of sticking with something or starting over?
• What factors go into the decision-making process?
• What are the risk factors?
• How to start thinking without the confines of current technology?

About the INMA Product Initiative

The INMA Product Initiative aims to surface best practices for product thinkers in news media. The initiative focuses on leading and supporting content innovation, personalizing all aspects of products, and product and technology working in partnership.