Customer Value Nurturing and How to Ensure Subscribers' Success
Presented By Grzegorz Piechota, Senior Researcher, University of Oxford
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Based on a year-long study of media subscription strategies all over the world, Oxford's Greg Piechota collected the best practices in news subscriber marketing and developed practical frameworks for publishers to plan their value nurturing efforts. The objective of the Webinar is to equip participants with a better understanding of customer value nurturing and ready-to-use ideas to grow their business by turning visitors into customers, and customers into advocates, referrers and contributors.