Expressen: The Most Data-Driven Company In the Nordics?
Presented By Klas Granström, Managing Editor/Head of Digital, Expressen, Sweden
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In 2014, Expressen had low market shares digitally and no data strategy. The analytics team consisted of only four employees located far away from the editorial and technology teams, working mainly with print analytics. As part of a digital growth strategy, Expressen set a bold objective to become the most data-driven media company in the Nordics and the fastest growing news site in Sweden.