On-Demand Webinars

What Facebook News Feed Changes Mean for Publishers

Presented By Grzegorz Piechota, Researcher, University of Oxford and Harvard Business School

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Originally presented: 16 January 2018

Facebook recently announced an overhaul of its News Feed, the largest single source of news and entertainment on the planet reaching over two billion people. Facebook said it would prioritise the content shared by users' friends and family, while de-emphasising content published directly by publishers and brands. In this INMA webinar, learn what comes next and how strategy and tactics of marketing news change.

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