How Agencies and Advertisers View Advertising in Post-Pandemic Times
Presented by Corey Elliott, Executive Vice President, Local Market Intelligence, Borrell Associates
Watch the replay
Originally presented: 10 August 2022
How advertisers and agencies now view advertising in post-pandemic times, according to a recent survey conducted by Borrell Associates, is the focus of an INMA Advertising Initiative Meet-Up. Corey Elliott, executive vice president of local market intelligence for Borrell Associates, will share the surprising findings about questions like why they're still buying print newspaper advertising, how streaming video has become one of the hottest marketing products, and where businesses are spending more and where they're making their biggest cuts.
Free for Members
This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.