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Topics Marketing

715 Articles

Gannett tests e-mail strategies to re-engage at-risk, zombie subscribers

19 March 2023 By Phil Schroder

Media companies are experimenting with wine as a commerce, community builder

21 February 2023 By Jodie Hopperton

INMA report shares how media can leverage newsletters for engagement, subscriptions

16 February 2023 By Dawn McMullan

Gannett’s fresh onboarding process indicates new subscribers are more engaged

14 February 2023 By Phil Schroder

Netflix nails marketing e-mail to subscribers

12 February 2023 By Jodie Hopperton

There is still a lot media product teams can learn from tech

7 February 2023 By Jodie Hopperton

ChatGPT, hybrid work shake up content marketing

5 February 2023 By Sean Stanleigh

Gannett adds value with digital magazines for subscribers

23 January 2023 By Priscilla Binkley

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

Generative AI for news subscription marketing is focus of new INMA report

19 January 2023 By Dawn McMullan

Maharashtra Times delivered religious blessings to readers during lockdown

17 January 2023 By Partha Joshi

Gazeta.pl finds new way to raise awareness of the climate crisis

12 January 2023 By Rafal Madajczak

Atlanta Journal-Constitution’s rebranding campaign focuses on local journalism

10 January 2023 By Staci Sturrock

Nine finds success approaching newsletters as journalism, not marketing

9 January 2023 By Mex Cooper, Joe Fenton, Saloni Desai

Here’s what happens when ChatGPT analyses the New York Times’ landing page

9 January 2023 By Greg Piechota

The Courier increases engagement with 3 experimental, personalised subscriber e-mail updates

2 January 2023 By Alison Wallace

Media companies leverage metrics, communication to maxmise reader engagement, lessen churn

27 December 2022 By Sarah Schmidt, Jessica Spiegel, Michelle Palmer Jones, Elaine Sung

Gannett’s Subscriber Appreciation Month rewards subscribers “just because” while testing gamification

12 December 2022 By Phil Schroder

Schibsted provides B2B customers with All Access product

12 December 2022 By Line Berger Andersen

Times of India fights the deadly pandemic of fake news

6 December 2022 By Siddharth Varma

Twitter verification crisis puts brands — not necessarily traffic — at risk

22 November 2022 By Peter Bale

Turun Sanomat shares 6 lessons learned with newsletter engagement project

20 November 2022 By Johanna Käkönen & Rami Nieminen

Stuff’s Now or Never initiative offers practical tips for cutting a reader’s carbon footprint

20 November 2022 By Olivia Wannan

Slobodna Dalmacija campaign helps raise awareness for marginalised adults

15 November 2022 By Vlado Ozretić

The Guardian exemplifies media’s role in sustainability

14 November 2022 By Mark Challinor

Dainik Jagran-inext supports women with campaign for usable public toilets

13 November 2022 By Chetan Sehgal

Case studies illustrate how digital subscriptions are up 37% since last year

6 November 2022 By Jessica Spiegel, Paula Felps, Elaine Sung, Michelle Palmer Jones

Hanza Media reinvents print with the GG Pop Up Paper

16 October 2022 By Srđan Sandić

Blick works to save the planet with content initiative

16 October 2022 By Joëlle Sanders

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

These 5 strategies can help recession proof your ad business

11 October 2022 By Mark Challinor

Mediahuis finds a unique way to tell readers they matter

3 October 2022 By Hanne Hendrickx & Renée Van Soom

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