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Topics Advertising

1,233 Articles

The future of media advertising is being built with the 4 Cs

17 May 2022 By Jessica Spiegel & Chandler Wieberg

McClatchy, Media24, Jagran pivot ad strategies based on data, audience behaviour

17 May 2022 By Michelle Palmer Jones, Paula Felps, Jalisa Haggins

What might Twitter’s sale mean to the ad industry?

15 May 2022 By Mark Challinor

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Top Advertising Articles Viewed in the Past Month

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

Small, mid-sized Indian publishers are rethinking advertising revenue

9 May 2022 By David Sangma

Print advertising remains central to the advertising mix, INMA report shows

28 April 2022 By Dawn McMullan

Newsletters offer commercial opportunities for news media companies

27 April 2022 By Mark Challinor

Publisher wonders if Elon Musk will be Loki or Tony Stark

27 April 2022 By Peter Bale

Content, ad relevance take on a growing role in digital media

26 April 2022 By Rebecca Alter

First-party data, newsletters offer ad revenue opportunities to media

26 April 2022 By Mark Challinor

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

Research shows why media advertisers need to invest in video

20 April 2022 By Jessica Spiegel

UK publishers, advertisers help readers support Ukrainians in need

19 April 2022 By Lewis Boulton

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

SMS is an advertising giant that keeps growing

13 April 2022 By Mark Challinor

These 5 digital ad trends should influence media buying

12 April 2022 By Mark Challinor

5 digital ad trends to share with media planners, buyers

12 April 2022 By Mark Challinor

News publishers can create revenue, maintain integrity by back-populating native ads

3 April 2022 By Axel Wolrath

Video ads are an important part of media’s digital offering

31 March 2022 By Mark Challinor

Media companies need instream and outstream videos for ad monetisation

30 March 2022 By Mark Challinor

Research backs up revenue potential of video advertising

29 March 2022 By Mark Challinor

Telegraph collects data for newsroom to underpin subscription-first model

21 March 2022 By Michelle Palmer Jones

Print advertising should not be an afterthought

17 March 2022 By Mark Challinor

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

Advertising block list issues resurface with war in Ukraine

15 March 2022 By Mark Challinor

War in Ukraine is déjà vu with block list advertising issues

15 March 2022 By Mark Challinor

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

Print media advertising plays a key role alongside digital

3 March 2022 By Michelle Palmer Jones, Chandler Wieberg, Paula Felps

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