Reports

Stories Format: News Media's Next Social Opportunity

01 August 2018

Free for Members

US$795 Value

Summary

With the Stories format predicted by some to become more dominant on social platforms in the next year, this INMA report shows best practices in execution and which news companies are leading the way. The report looks at how to discover and capitalise on user-generated content, how to produce your own Stories, and how to optimise social platforms.

Key themes of the report

  • How to discover and capitalise on user-generated content.
  • How to produce your own Stories.
  • How to optimise each platform from Snap to Instagram to Facebook to Google AMP to WhatsApp.
  • Best practices by NBC, CNN, The Guardian, BBC News, The New York Times, and the Financial Times on Snapchat, Instagram, Facebook, Google AMP, and WhatsApp.

Who should read the report?

Editors, journalists, mobile and video teams, social media employees

Authors

Yusuf Omar and Sumaiya Omar, Co-Founders, Hashtag Our Stories

Detailed overview

With the Stories format predicted by some to become more dominant on social platforms in the next year, this report shows best practices in execution and which news companies are leading the way.

“Stories Format: News Media's Next Social Opportunity” tells the story of the Stories social media format — notably on Snapchat, Instagram, Facebook, and WhatsApp. The emergence of Stories across social media is redefining journalism and how audiences engage with content.

Part of a broader shift from text formats to visual formats in social media, the interactive- and mobile-heavy Stories format relies heavily on the reporter's personality.

The INMA report looks at what NBC, CNN, The Guardian, BBC News, The New York Times, and the Financial Times are doing today with Stories on Snapchat, Instagram, and other platforms. It delves into best practices with critiques by the authors.

“Stories Format” also explores how media companies can use Stories effectively:

  • How to discover and capitalise on user-generated content.
  • How to produce your own Stories.
  • And how to optimise each platform from Snap to Instagram to Facebook to Google AMP to WhatsApp.