Press Room

INMA Revenue Transformation Summit in Denver focuses on digital monetization

3 September 2014

DENVER (3 September 2014) - Learning how to connect with the increasing number of digital consumers and profiting financially from those interactions are the key themes for the INMA Revenue Transformation Summit October 6-7, at the Grand Hyatt in Denver.

For complete information on the INMA Denver summit, including registration materials, go to:

In the unique case study approach that has made the International News Media Association (INMA) the world's fastest-growing press association, the Denver summit will focus on:

  • Audience monetization in the post-meter era
  • Driving Web site traffic and revenues via sports video highlights
  • Emerging consumer insights in the digital arena from The New York Times
  • A new scorecard for driving local advertising revenues
  • Gannett’s successful digital revenue transformation story
  • The emerging role of the media company chief revenue officer (CRO)
  • Taking your events to the next revenue level
  • How advertising and marketing decisions are made on a local level

The INMA Revenue Transformation Summit is designed for media executives charged with making money from non-traditional, non-print sources. Summit organizers said that no longer is it enough to think only revenue and/or only audience, today's executive must be able to navigate both.

The Denver summit comes under the sponsorship of INMA; a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 6,000+ executives at 600+ news media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.

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