Jagran.com : My City My Pride
2019 Finalist

Jagran.com : My City My Pride

Jagran New Media

Delhi, India

Category Best Idea to Grow Digital Readership or Engagement

Overview of this campaign

My City My Pride - a branding campaign with a sole purpose to increase brand awareness, recall and engagement.

Jagran.com designed and launched My City My Pride with following objectives:

  1. Increase the user traffic on the site by the atleast 20% from core Hindi Heartland 10 targeted cities.
  2. Build online communities for Jagran.com on social media platforms (Facebook) which helps the brand to have user communities from its core markets
  3. Increase the engagement (page views) on the site by the atleast 10% from core Hindi Heartland 10 targeted cities.
  4. To reach 100 million impression for the overall campaign  during three months
  5. At-least 15,000 registration for the campaign

Results for this campaign

Results

  • 25% growth in Jagran.com users
  • 3-4% overall growth in user for overall news and information category
  • 18,237 total registration
  • User growth in 10 targeted cities :
    • Kanpur - 131.40%
    • Meerut - 80.00%
    • Dehradun - 41.32%
    • Lucknow - 22.08%
    • Ludhiana - 20.00%
    • Patna - 14.07%
    • Ranchi - 462.50%
    • Raipur - 6.57%
  • Growth in enagement in 10 targeted cities :
    • Kanpur - 107.56%
    • Meerut - 55.62%
    • Dehradun - 31.80%
    • Lucknow - 19.20%
    • Ludhiana - 10.38%
    • Patna - 7.11%
    • Ranchi - 354.55%
    • Raipur - 4.81%
  • City wise registration :
    • Patna  - 3512
    • Lucknow  - 2399
    • Varanasi  - 2304
    • Kanpur - 2296
    • Indore - 1869
    • Dehradun  - 1327
    • Meerut  - 1123
    • Ranchi   - 938
    • Ludhiana  - 836
    • Raipur - 765

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory