2019 Finalist

FAZ Discover

Frankfurter Allgemeine Zeitung

Frankfurt, Germany

Category Best Use of New Technology To Generate Revenue and Engage

Overview of this campaign

FAZ Discover: the revolutionary tool for anyone who wants to leave nothing undetected.

The situation

Hundreds of new news, articles and reports pounce on us every day. The news stream is passing us at high speed. To filter out the relevant news out of the sea of information is our goal.

The idea

The FAZ.NET- app learns which topics are interesting in what depth for every single user. This knowledge in relation to other, comparable users brings the personal gems to the very forefront of the app. We call this tool "FAZ Discover".

Machine Learning 

Our machine learning algorithm analyses more than 300,000 data points every day. The result is the recommendation algorithm and the personal news recommendations.


Results for this campaign

The tool keeps what it promises:

Discovery users are more engaged and more likely to purchase premium subscriptions.

- 29.1% more read articles

- 45.6% longer stay in the app

- 26 times more conversions

 


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory