In the past four years, a median news brand more than doubled the number of online subscribers. But the interest in news faded in many countries without major events. News avoidance is rising.
At this challenging time, INMA gathers the best news industry experts and practitioners to master the latest retention strategies and tactics:
Join us for this INMA Subscriber Retention Master Class and retool your business for success.
Coming soon ...
Do more work with less resources
Bundling: Serve people’s needs beyond the news
Customer service: Arm your save teams with data
Data analytics: Understand your churn, act more confidently
Exit strategy: Plan a cancellation journey that makes people reconsider
Innovations in onboarding: Make good impression on the first day
Involuntary churn: Best practices in avoiding payment failures
Product lines: Upgrade and ... downgrade customers
Subscriber engagement: Find ideas for new experiments
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.