Avoiding news and cash-strapped. Your subscribers are at risk of churning. Get intimate, offer good value for money, and fight churn with data

Save the trialists

Personalise retention e-mails

Increase prices smartly

Predict who is worth saving

Master how to save relationships with readers (and also know when to let go)

In the past four years, a median news brand more than doubled the number of online subscribers. But the interest in news faded in many countries without major events. News avoidance is rising.

At this challenging time, INMA gathers the best news industry experts and practitioners to master the latest retention strategies and tactics:

  • Convert trialists to full price and upgrade your long-time subscribers
  • Add features to subscriptions that make them indispensable
  • Personalise the way you talk to subscriber
  • Predict which relationships are worth saving or even bothering

Join us for this INMA Subscriber Retention Master Class and retool your business for success.


Coming soon ...

Curated by

Greg Piechota

Greg Piechota

Readers First Initiative Lead
International News Media Association (INMA)


Automation: Do more work with less resources

Bundling: Serve people’s needs beyond the news

Customer service: Arm your save teams with data

Data analytics: Understand your churn, act more confidently

Exit strategy: Plan a cancellation journey that makes people reconsider

Innovations in onboarding: Make good impression on the first day

Involuntary churn: Best practices in avoiding payment failures

Product lines: Upgrade and ... downgrade customers

Subscriber engagement: Find ideas for new experiments


Thursday, June 13

Module 1: Understand your churn and build a retention engine

Click here for more information on this module

Tuesday, June 18

Module 2: Bundling and pricing to retain value

Click here for more information on this module

Thursday, June 20

Module 3: Winbacks after cancellation

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$495 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,290, which includes one free year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

E-Mail me

Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me