From pixels to people: Creating high-performance and engaging mobile-first news media sites

Intuitive navigation

Optimising for speed

Responsive design

Smart resourcing

Optimising the consumer experience

Mobile has been the predominant screen for some time with 55%+ of all traffic coming from mobile Web sites. Given mobile’s huge importance in today’s business, this INMA Product & Tech Initiative Master Class will dive into the essential elements of making the best possible experience for consumers.

One they want to spend time on, driving engagement, retention, and revenue growth. Whether you have iterated and iterated or are starting from scratch we’ll share world-class insights to improve business.


Germán Frassa

Germán Frassa

Digital Strategy Director

Rodney Gibbs

Rodney Gibbs

Senior Director, Strategy & Innovation
Atlanta Journal Constitution
United States

Sasha Heroy

Sasha Heroy

Executive Director, Ad Products & Platforms
The New York Times
United States

Grzegorz Krawczyk

Grzegorz Krawczyk

Chief Product Officer
Ringier Axel Springer

Karen McGrane

Karen McGrane

United States

Jens Pettersson

Jens Pettersson

Head of Editorial Development

Oliver Reichenstein

Oliver Reichenstein

CEO and Founder
Information Architects

GerBen van’t Hek

GerBen van’t Hek

Deputy Editor in Chief
Holland Media

More speakers coming soon ...

Curated by

Jodie Hopperton

Jodie Hopperton

Product & Tech Initiative Lead
International News Media Association (INMA)


Creating an impactful home page for a small screen

Maximising the article page

Optimising for speed

How to organise development resources

Determining the processes best suited for automation

Who should attend

Anyone working on Web sites that need to be optimised for mobile


Thursday, March 14

Module 1: What it means to be truly mobile-first

How do we truly think about the small screen first? What are the assumptions we need to make? The consumer trends we need to know? The internal data to help us make decisions? In this module, we will bring best practices and insights to help your decision making.
Click here for more information on this module

Tuesday, March 19

Module 2: Building a world-class mobile site

From theory to action: You have the information and the right people involved in the conversation. What do the best performing mobile home pages have in common? How are these being iterated, and what can we learn from those that excel outside news?
Click here for more information on this module

Thursday, March 21

Module 3: Design and UX essentials for the mobile Web

There is a lot to fit into a small space, especially as offerings such as summaries, videos, audio products, and more are offered. How do we build the best UX to get consumers what they want in the fastest way possible, improve engagement, and retention? Experts and real-world case studies will share what has worked for them.
Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$495 for all three modules, inclusive of video recordings and presentations
    (also available for corporate members at US$225 per module)
  • Non-members: US$1,290, which includes one free year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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