Red Study Tour Agenda
Monday
May 22
Join INMA at the Westin Times Square for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.
Location:
Westin Times Square Hotel
270 West 43rd Street
Fourth Floor Atrium
What you can expected over the next two days of study tour, punctuated by an overview of the New York media scene, is the focus of this briefing for participants of all three INMA study tours. Afterward, your study tour will begin.
Location:
Westin Times Square Hotel
270 West 43rd Street
Gershwin Ballroom, Fourth Floor
After the executive briefing, the Red Study Tour will depart the Westin Times Square’s ground-level for a five-minute walk to The New York Times. Bring your INMA badge, comfortable shoes, a government-issued ID, and proof of COVID vaccination. Just to be safe: pack a mask.
A growing array of titles powered the world's top news brand to more than 9 million digital subscriptions. Get a briefing on their work with subscriptions, product, data, and more.
Location:
The New York Times
620 8th Avenue
The Gannett | USA Today Network is the world’s largest newspaper company with 200+ titles across the United States. Learn more about its digital content network, product-focused initiatives, video, and more.
Location:
Gannett | USA Today Network
1675 Broadway
25th Floor
Get lessons on attracting and retaining audiences from this widely used analytics platform.
Location:
Chartbeat @ Hearst
300 W 57th Street
While adding digital subscribers, this newspaper publisher specialising in metropolitan titles achieved a 50/50 balance between audience and ad revenues.
Location:
Hearst
300 W. 57th Street
Tuesday
May 23
Location:
Westin Times Square Hotel
270 West 43rd Street
Lower Lobby
Semafor is a global news site launched in 2022 by Justin Smith, former CEO of Bloomberg, and Ben Smith, former media columnist at New York Times. Ben will provide his perspective on media trends.
Joe Posner
Capturing real-time data to deliver personalised customer experiences at scale.
Location:
Piano
873 Broadway
Sixth Floor
The Arena Group is growing such iconic brands as Sports Illustrated, Parade and The Street with a comprehensive technology stack that manages content creation and ad optimisation while collecting valuable business intelligence.
Location:
Arena Group
873 Broadway
Sixth Floor
Learn what's next from the news, search, and advertising powerhouse of the Internet.
Location:
Google
111 8th Avenue
Ben Monnie
Kourtney Bitterly
Genevieve Brennan
Study Tour Leader
Alan Mutter
INMA’s popular World Congress study tours are organised and executed by Alan D. Mutter, an international media consultant who started his career as a journalist but morphed into a Silicon Valley CEO. Alan has spent the last 20 years advising global media companies on strategies that will help them thrive in the ever-evolving digital ecosystem.