Agenda

Using data to tackle everyday business challenges with audience, advertising, and editorial is the focus of this half-day workshop curated by Smart Data Initiative Lead Ariane Bernard.

Wednesday

May 24

2:00 p.m.
Welcome and introductions

2:05 p.m.
Executive briefing: The emerging role of data to lift media outcomes

2:30 p.m.
Case study

2:50 p.m.
Case study

3:10 p.m.
Case study

3:30 p.m.
Case study

3:50 p.m.
Case study

4:10 p.m.
Case study

4:30 p.m.
Case study

4:50 p.m.-5:00 p.m.
What you need to know next about INMA’s Smart Data Initiative