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May 24

1:30 p.m.
Registration and welcome coffee

Doors open to the Westin workshop room at this time. If you haven’t already picked up your badge and registration credentials for World Congress, please do so now – and network with peers with a welcome coffee.

2:00 p.m.
Welcome and introductions

Using data to tackle everyday business challenges with audience, advertising, and editorial is the focus of this half-day workshop curated by Smart Data Initiative Lead Ariane Bernard.

2:05 p.m.
Executive briefing: The emerging role of data to lift media outcomes

In this kickoff to the Smart Data Workshop, learn from INMA’s Smart Data Initiative lead on the state of data at news media companies. In this session, learn more about testing – the how, what, and culture behind it. Learn about the growth of the data team. And find out more about AI and the products built from data and machine learning.

Smart Data Initiative Lead, INMA, France

Ariane Bernard

2:30 p.m.
Machine learning for a smart paywall at The New York Times

The New York Times uses a metered access service for its paywall experience so that non-subscribers can read a fixed number of articles every month. This number is a crucial part of balancing the trade-off between user engagement with Times’ content and subscription growth. Rohit Supekar will explain how they use machine learning by leveraging the first-party engagement data of registered users to determine personalised meter limits ... all while optimising and balancing the trade-off between their business KPIs.

Data Scientist, The New York Times, United States

Rohit Supekar

3:00 p.m.
Proving the value of analytics

Capturing, cleaning, compiling, and considering data to provide the best insights does not directly translate to solid business decisions. So, how do you determine the value of all the analytics team’s work? How do you connect the effort to the outcome? June Dershewitz, a longtime data strategist who sits on the board of the Data Analytics Association, will describe the creation, delivery, and value of measuring analytical throughput.

Board Member, Digital Analytics Association, United States

June Dershewitz

3:30 p.m.
Generative AI tools in the CMS at Ippen

In the last few months, generative AI models such as ChatGPT, Dall-E, and Stable Diffusion have taken the world by storm. How can newsrooms use them to enhance their reporting? In this session, Ippen Media demonstrates how it integrates generative AI tools into its CMS. Alessandro Alviani will discuss the challenges that these tools present, review how editors and key stakeholders can be effectively included in the AI product development lifecycle, and provide an outlook on the next steps.

Product Lead, Natural Language Processing, Ippen Digital, Germany

Alessandro Alviani

4:00 p.m.
Accounting for promotion bias in analytics at Axel Springer

The layout of a Web site influences what is clicked. This is especially important for news web sites. Articles with large pictures on top of the page are more likely to be clicked than articles with just a headline at the bottom of the page. So how can trending news be identified if counting clicks alone is not enough? Christian Leschinski will give an overview of how Axel Springer National Media and Tech leverages data science to tell the real story of an article.

Data Science Lead, Axel Springer National Media and Tech, Germany

Christian Leschinski

4:00 p.m.
An Engineering Challenge: Assembling a unified view of the customer life cycle at The Atlantic

To derive the insights necessary to expand its subscriber base, The Atlantic must distill a comprehensive view of our subscribers and prospects from a myriad of data sources. Unifying raw data from payment providers, online analytics, messaging platforms and print fulfillment partners has been a years-long endeavor from which The Atlantic's data team has learned many lessons. Evan Sandhaus, the VP of engineering at The Atlantic, will share with us the story of this effort and provide insight into the tools, techniques and strategies his team leverages to fuse data from these multiple sources into an actionable view of The Atlantic's audience

Vice President, Engineering, The Atlantic, United States

Evan Sandhaus

4:55 p.m.-5:00 p.m.
What you need to know next about INMA’s Smart Data Initiative

After takeaways from today’s workshop, learn what the Smart Data Initiative is doing next – and how you and your teams can participate.

7:00 p.m.-11:00 p.m.
Join us tonight: Welcome Reception at Tavern On the Green

Be welcomed to World Congress Week in style tonight with the Welcome Reception at Central Park’s iconic Tavern On the Green. Come early and stay late in this landmark restaurant originally designed as a sheep house that has served locals, presidents, royalty, artists, and actors since 1934. Re-connect with INMA peers from around the world and punctuate the evening with live entertainment. Attire is business casual. You will need your INMA badge for security upon entrance at Tavern On the Green.

Tavern On the Green
West 67th Street (Central Park)


Ready to attend World Congress?