Doors open to the Westin workshop room at this time. If you haven’t already picked up your badge and registration credentials for World Congress, please do so now – and network with peers with a welcome coffee.

How to bring newsrooms into the business of news is the focus of this half-day workshop curated by Newsroom Initiative Lead Peter Bale.

Distilling key learnings from the INMA Newsroom Initiative, learn how newsrooms should be organised to work with product, data, and audience. Learn how to gain, regain, and measure trust. And learn how newsrooms can most effectively support subscription, advertising, and other business models.

How can you build strength in the newsroom? As a leader of news teams serving the world’s leading news site and broadcasting network, Rachel explains her personal commitment to lifelong learning and how that feeds into her leadership style.

What lessons can a global organisation like Reuters share on threats and opportunities the organisation and its people face across the world? Cybersecurity, employment regulations, misinformation, and inflation.

Create stronger newsrooms and sustainable media organisations through crisis management. Hear stories from the frontline of change and how to cope with sudden shocks. What can news organisations learn from the experiences of travel news site Skift which had a near-death experience from the pandemic only to emerge stronger?

News from the front line of leading a hybrid newsroom. Print still matters in the hybrid model, yet pure-digital provides competition for audience and talent. Learn how City Press manages it. Plus, Mapula will share imaginative ways to build quality native advertising with genuine editorial value to create a revenue stream directly attributable to editorial teams.

Newsroom leaders on the couch come clean about what they got wrong and how they learned from that in a group discussion. Get your questions ready for this great team of experienced and imaginative colleagues.

INMA will summarise the workshop and discuss where the Newsroom Initiative goes next to help you face your challenges and give you the tools and ideas you need for success.

Be welcomed to World Congress Week in style tonight with the Welcome Reception at Central Park’s iconic Tavern On the Green. Come early and stay late in this landmark restaurant originally designed as a sheep house that has served locals, presidents, royalty, artists, and actors since 1934. Re-connect with INMA peers from around the world and punctuate the evening with the famous Stan Rubin Orchestra – known for their legendary Saturday evening performances at the nearby Carnegie Club. Attire is business casual. You will need your INMA badge for security upon entrance at Tavern On the Green.

Location:
Tavern On the Green
West 67th Street (Central Park)