Join INMA at the Westin Times Square for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.

Location:
Westin Times Square Hotel
270 West 43rd Street
Fourth Floor Atrium

What you can expect over the next two days of study tour, punctuated by an overview of the New York media scene, is the focus of this briefing for participants of all three INMA study tours.

Location:
Westin Times Square Hotel
270 West 43rd Street
Gershwin Ballroom, Fourth Floor

Today’s visits:

• News Corp
• National Basketball Association (NBA)
• Advance Local
• U.S. News & World Report and Optimera

Today’s visits:

• Dotdash Meredith and CivicScience
• The News Movement (TNM))/a>
• Financial Times
• The New York Times Wirecutter

Today’s visits:

• The New York Times
• Gannett | USA Today Network
• Chartbeat
• Hearst

Today’s visits:

• Newsday and Atlas Obscura
• The Atlantic
• LinkedIn/Microsoft

Location:
Departure point: The Westin at Times Square
270 West 43rd Street
Lower Lobby

Today’s visits:

• Arizent
• Bloomberg
• Reuters
• LinkedIn/Microsoft

Location:
Departure point: The Westin at Times Square
270 West 43rd Street
Lower Lobby

Today’s visits:

• Semafor
• Piano
• The Arena Group
• Google

Location:
Departure point: The Westin at Times Square
270 West 43rd Street
Lower Lobby

The governing body of the International News Media Association (INMA) meets to discuss the association’s strategy on behalf of its 21,000+ members worldwide.

Location:
Hearst
300 West 57th Street, 44th Floor

Pick up your registration materials and get questions answered about the INMA World Congress at the Registration Desk. You will need a badge to access workshops and the evening’s Welcome Reception.

Pick up your registration materials and get questions answered about the INMA World Congress at the Registration Desk. You will need a badge to access workshops and the evening’s Welcome Reception.

Location:
Departure point: The Westin at Times Square
270 West 43rd Street
New York Atrium (Ninth Floor)

The state of “product” at news media companies will be the focus of this half-day workshop led by Product Initiative Lead Jodie Hopperton.

• INMA's 7 steps of product
• Case study: Framing problems, not solutions
• Case study: Understanding customers
• Case study: Getting to an MVP (minimum viable product)
• Case study: How to test and iterate a product
• Wrap-up of the case studies and product process
• Questions and table talk (one expert per table to discuss ideas and topics)
• A glimpse into the next year of product

Location:
The Westin at Times Square
270 West 43rd Street
Plymouth Room (Ninth Floor)

What you need to know now about digital advertising is the focus of this half-day workshop led by Advertising Initiative Lead Mark Challinor.

• What you need to know now about digital advertising in news media in 2023
• What’s next for branded content
• Sales metrics, ROI, optimising CPMs: What should we be using?
• The Power of Digital: Trends and Strategies for News Media Publishers and Advertisers to Reach the U.S. Hispanic Market
• The importance of a robust sales strategy
• New ad products and formats: From audio to video to multi-channel offerings
• Can advertising trends create a catalyst for change?
• Summary and what’s next in the INMA Advertising Initiative

Location:
The Westin at Times Square
270 West 43rd Street
Palace Room (Ninth Floor)

Where subscriptions are going next for news media is the focus of this half-day workshop led by Readers First Initiative Lead Greg Piechota.

• Keynote: Schibsted’s plan to double digital subscriptions by 2025
• Executive Panel: The strategic dilemma of growing subscribers’ volume vs. value
• The retention battle: Fighting for subscribers in a rocky economy
• Extending the life cycle: Retention master plan of The Washington Post
• Readers first newsroom: Digital transformation lessons from Berlingske
• Pockets of loyalty: Finding and engaging new audiences at the Indian Express
• No longer anonymous: Registering and nurturing potential subscribers at Advance Local
• What you need to know next about INMA’s Readers First Initiative

Location:
The Westin at Times Square
270 West 43rd Street
Majestic Ballroom (Fifth Floor)

Exclusively for INMA members, get an update on and help approve association activities, financials, and Board nominations in this snapshot of the International News Media Association.

Location:
The Westin at Times Square

270 West 43rd Street
Palace Room (Ninth Floor)

The emerging role of data to lift media outcomes is the focus of this half-day workshop led by Ariane Bernard, the lead of the Smart Data Initiative.

• Executive briefing: The emerging role of data to lift media outcomes
• Machine learning for a smart paywall at The New York Times
• Proving the value of analytics
• Generative AI tools in the CMS at Ippen
• What you don’t know can’t help you: New ways to understand ad revenue
• An engineering challenge: Assembling a unified view of the customer life cycle at The Atlantic
• Accounting for promotion bias in analytics at Axel Springer
• Using generative AI to automate weather updates at Gannett
• What you need to know next about INMA’s Smart Data Initiative

Location:
The Westin at Times Square
270 West 43rd Street
Majestic Ballroom (Fifth Floor)

How to bring newsrooms into the business of news is the focus of this half-day workshop led by Newsroom Initiative Lead Peter Bale.

• Executive briefing on how to bring newsrooms into the business of news
• How to build personal and organisational strength in newsrooms
• Threats and opportunities from a global news perspective
• Managing through crises
• Reaching the Gen-Z audience - lessons from South Africa
• My biggest mistakes - editors explain lessons
• Takeaways and what’s next from INMA’s Newsroom Initiative

Location:
The Westin at Times Square
270 West 43rd Street
Plymouth Room (Ninth Floor)

Members of INMA’s North America Division Board meet to discuss association plans in the United States and Canada for the year ahead.

Location:
The Westin at Times Square
270 West 43rd Street
Ambassador I Room (Second Floor)

Be welcomed to World Congress Week in style tonight with the Welcome Reception at Central Park’s iconic Tavern On the Green. Re-connect with INMA peers from around the world and punctuate the evening with the iconic Stan Rubin Orchestra – known for their legendary Saturday evening performances at the nearby Carnegie Club. Attire is business casual. You will need your INMA badge for security upon entrance at Tavern On the Green.

Location:
Tavern On the Green
West 67th Street (Central Park)

Pick up your registration badge, programme, and other materials. Buy Awards Dinner tickets for Friday night. And ask the INMA team anything.

Location:
The TimesCenter
242 West 41st Street

Join INMA members from around the world for a welcome coffee in our Networking Lounge where you can connect with peers, dive deep with news and tech industry solution providers, and conduct Ask Me Anything sessions with INMA initiative leads on subscriptions, advertising, newsrooms, and data. If you haven’t already done so, now is the time to grab your credentials at the Congress Registration Desk.

Location:
The TimesCenter
242 West 41st Street

An intense two-day focus on strategy and trends from the world's top news media companies is the centerpiece of World Congress: the best keynotes, panels, interviews, with a twist of what makes New York the center of the media world.

• Opening ceremonies
• What pandemic tailwinds and economic headwinds hath wrought for news media
• Generative AI must generate for journalism
• How winning organisations understand how to deploy new and old power
• The path to 2030: What CEOs believe will happen next with news media
• Newsmaker fireside chat: A.G. Sulzberger of The New York Times
• How editors are embracing the business of news
• People and organisations: diversity and inclusion
• Futureproofing journalism: How to connect business and culture for sustainable impact

Location:
The TimesCenter
242 West 41st Street

Celebrate a packed day at World Congress (a packed week for some!) at this wine and cheese reception. Then enjoy an evening of business dinners, Broadway shows, and even early-evening shopping.

Location:
The TimesCenter
242 West 41st Street

Pick up your registration badge, programme, and other materials. And ask the INMA team anything.

Location:
The TimesCenter
242 West 41st Street

By the final day of World Congress, you know the routine. Today is your last opportunity to meet face-to-face with colleagues and solution providers. Schedule meetings in our Networking Lounge, and make the most of being in-person. Only a pandemic could remind us how precious those minutes are.

Location:
The TimesCenter
242 West 41st Street

INMA continues its exploration of strategy, trends, and revenue models for news media.

• Welcome back: What we’ve learned so far
• The most interesting thing in tech
• The future of AI and where it likely will intersect with news media
• How AI is transforming news media, now and in the future
• Trust as a cornerstone of news media strategy
• Keeping it real: Overcoming the challenges of reaching Gen Z
• Interactive formats: What’s working (and not working)?
• The future of reader revenue: What INMA expects next
• World Congress conclusions and wrap-up

Location:
The TimesCenter
242 West 41st Street

Whether a finalist or not, you won’t want to miss this extraordinary evening at the Harvard Club of New York – reception, dinner, awards ceremony, and after-party. Attire for the evening is business (black-tie optional).

Location:
Harvard Club of New York City
35 West 44th Street