Digital Advertising Workshop

Doors open to the Westin workshop room at this time. Pick up your badge and registration credentials for World Congress in advance of the workshop – and network with peers with a welcome coffee.

The emerging playbook for digital advertising with a focus on trends and revenue-generating case studies is the focus of this half-day workshop curated by Advertising Initiative Lead Mark Challinor.

What trends can we expect to see in the next 12 months? What do ad industry experts say? Which areas can help us find success in advertising? How do we generate new revenue streams?

Branded content has seen a meteoric rise in media companies the world over in recent years. Now that it’s well established, what's next? Tracy will share what Canada’s national media group are doing to lead the way. Something to take back to your company?

What are the best ways of measuring our efforts? Steve will cut through the confusion and advise what works for his company which also might work for you.

Creativity, insights, and close relationships with advertisers are all crucial elements that drive revenue for media ad sales. However, without an underpinning strategy at the heart, we are not as effective as we should be.

For many years, Folha de S.Paulo has led the way with the most innovative and creative print advertising campaigns for his clients. Now, as the company moves to digital, what can the news brand tell us about new digital ad products that advertisers love and really want to buy?

How do we use our own first-party data wisely and effectively with our sales teams? How do we exploit it to our benefit by using the segmentation and insights we glean with our advertisers? Learn what the Irish Times is doing in this space.

Mark will summarise this morning’s session and add his thoughts to what we should focus on next. Plus, get a quick update on what is to come with INMA’s Advertising Initiative and how you can get involved.