Agenda

The emerging playbook for digital advertising with a focus on trends and revenue-generating case studies is the focus of this half-day workshop curated by Advertising Initiative Lead Mark Challinor.

Wednesday

May 24

9:00 a.m.
Welcome and introductions

9:05 a.m.
Executive briefing: What you need to know now about digital advertising

9:30 a.m.
Case study

9:50 a.m.
Case study

10:10 a.m.
Case study

10:30 a.m.
Case study

10:50 a.m.
Case study

11:10 a.m.
Case study

11:30 a.m.
Case study

11:50 a.m.-12:00 p.m.
What you need to know next about INMA’s Advertising Initiative