Session 5: Culture change, innovation, and customer-centricity
INMA’s underlying view on culture change at media companies focuses on customer-centricity. How do media leaders achieve a breakthrough in this space? How do you drive performance and manage risks? How to lead strategic innovation across the newsroom, product, marketing, and technology? Meanwhile, innovation is usually about product, which is why INMA is getting more reorganisational requests centered on product – organising business and tech teams for fast flow. In this session, INMA will distill best practices in culture change, innovation, and organisational excellence – subjects that are intertwined and that INMA will bring together in this final session of the day.
Jodie Hopperton, Product Initiative Lead, INMA
Location: Bavaria Room (Lower Level) at The Sonnenalp