08:00-09:00

Networking welcome

Join us for coffee, pick up your registration credentials, and meet with peers.

Location: Hilton Slussen, 104 65 Stockholm, Guldgränd Level

09:00-17:30

Moderators

Stream 1: Workshops on subscription marketing

Location: Triple Panorama Room, Guldgränd level

Stream 2: Workshops on subscription product and experience

Location: Sofokles Room, Guldgränd level

09:00 - 10:30

Stream 1

Maximising subscription performance: Insights from 500+ publishers worldwide

No matter how successful your subscription program is, there is always room for growth. Piano strategist Alexander Kreybig will take a deep dive on the latest Piano Benchmark report and share actionable tactics and recently tested best practices you can implement across the customer journey, all the way from conversion to retention – and therefore impact the overall success of your subscription strategy.

Location: Triple Panorama Room, Guldgränd level

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Stream 2

Content that converts: Creating the indispensable offering

AT CAPACITY: We are no longer taking new registrations for this workshop

What makes a subscription offering compelling enough to drive conversions, year after year? In this workshop we’ll discuss strategies and best practices around content development – with readers’ needs and expectations as a starting point. We’ll hear about the latest best practices from Scandinavian local publishers and the workshop will include an interactive session where participants can exchange insights and brainstorm their own content conversion strategies.

Location: Sofokles Room, Guldgränd level

10:30 - 11:00

Networking break

11:00 - 12:30

Stream 1

Best practices in subscriber acquisition with AI

Learn how AI is transforming subscription marketing, helping to reach short-term and long-term goals. Based on case studies from Globe and Mail in Canada and The Chicago Tribune in the United States, this workshop will discuss how to balance ad revenue with subscription revenue, find the optimal stop rate, and drive subscription growth in a declining news cycle.

Location: Triple Panorama Room, Guldgränd level

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Stream 2

Maximising newsroom impact with actionable data

AT CAPACITY: We are no longer taking new registrations for this workshop

Learn how to get subscriptions, focusing on the actionable data insights. Smartocto experts aim at empowering attendees to think like data scientists for a day, unlocking the full potential of data for their subscription-oriented newsrooms. Discuss and brainstorm with peers how newsrooms can reach their goals, with real-time intelligence and smart notifications.

Location: Sofokles Room, Guldgränd level

12:30 - 13:30

Networking break

13:30 - 15:00

Stream 1

Best practices in optimising, retaining, and expanding subscribers

AT CAPACITY: We are no longer taking new registrations for this workshop

Learn how to thrive in the age of economic uncertainty. The focus of the workshop will be on proven pricing and retention strategies, and will feature expert insights from Aptitude, their clients and partners. The workshop will also cover various optimisation techniques that help publishers enhance performance and achieve goals, even in a challenging economy.

Location: Triple Panorama Room, Guldgränd level

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Stream 2

Introducing generative AI to newsroom, product, and marketing teams

Learn the benefits and limitations of using generative AI tools such as ChatGPT and Midjourney in practice. In this workshop, your peers from Dennik N in Slovakia and Die Presse in Austria will present real-life case studies and advice in generating text, from marketing copy to research plans, and images to illustrate daily news content at scale.

Location: Sofokles Room, Guldgränd level

15:00 - 15:30

Networking break

15:30 - 17:00

Stream 1

Applying data analytics and personalisation to maximise retention

Learn how to use advanced analytics to predict which subscribers are most likely to churn and how to respond with personalised pricing and marketing. In this workshop, experts from FT Strategies in the United Kingdom will discuss what subscriber behaviours are most indicative of a high likelihood of churn, how to apply machine learning models to make accurate churn predictions, and how to tailor renewal prices to each subscriber, maximising the chances of retaining them as customers.

Location: Triple Panorama Room, Guldgränd level

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Stream 2

Transforming silos into a cross-functional dream team

AT CAPACITY: We are no longer taking new registrations for this workshop

Learn how to engage the newsroom and commercial teams into a successful cross-functional growth team. At the workshop, Germany's Axel Springer veteran and Sweden's Expressen engagement manager will explore the prejudices and obstacles holding teams back from collaborating, and provide actionable items for the participants to implement when they return home.

Location: Sofokles Room, Guldgränd level