INMA Media Subscriptions Summit is the news media industry's largest annual conference focused on subscription growth. In March 2023 in Stockholm, Sweden, we will meet for the sixth time.

The summit has three parts: a two-day leaders’ conference, one full day of practical workshops, and an optional executive study tour.

We expect 300+ media professionals. Most of our participants are marketing, product, data and editorial executives, managers and senior specialists working in the reader revenue space.

We invite 40+ speakers on our stages – from the media industry pioneers to leaders and innovators, from academic researchers to consumer marketing experts and thought leaders.

INMA’s Readers First Initiative aims at surfacing global best practices in the art and science behind digital subscriptions for news media companies and creating a road map toward the next generation of consumer monetisation.

We help the news industry exchange ideas, best practices and benchmark data. We publish newsletters, strategic reports, moderate a Slack channel, video meet-ups, and host master classes, town halls, summits and individual Ask-Me-Anything sessions.

The initiative is led by INMA’s Researcher-In-Residence Greg Piechota. He is a former news executive and research fellow at Harvard and Oxford universities, and an expert in business model innovation, digital transformation, and e-commerce.