INMA Media Subscriptions Summit is the news media industry's largest annual conference focused on subscription growth. In March 2023 in Stockholm, Sweden, we will meet for the sixth time.

The summit has three parts: a two-day leaders’ conference, one full day of practical workshops, and an optional executive study tour.

We expect 300+ media professionals. Most of our participants are marketing, product, data and editorial executives, managers and senior specialists working in the reader revenue space.

We invite 40+ speakers on our stages – from the media industry pioneers to leaders and innovators, from academic researchers to consumer marketing experts and thought leaders.

About Stockholm

With headquarters of Bonnier, Schibsted, Skype, and Spotify, Stockholm is one of the world’s media and tech capitals.

Sweden is the land of innovators — even if you don’t read Aftonbladet or Dagens Nyheter, listen to Spotify or call via Skype, you may have bought clothes and paid later with Klarna, your kids played Minecraft, you kept your books on the Billy shelf from IKEA and you drove Volvo.

But Sweden is also famous for ABBA, meatballs and high-percentage alcohol. And Stockholm is one of Europe’s loveliest cities, with its beautiful islands, harbour front and historic old town. There are more than 3,000 restaurants and bars in the city, and we hope you’ll enjoy your time here.

About the Readers First Initiative

INMA’s Readers First Initiative aims at surfacing global best practices in the art and science behind digital subscriptions for news media companies and creating a road map toward the next generation of consumer monetisation.

We help the news industry exchange ideas, best practices and benchmark data. We publish newsletters, strategic reports, moderate a Slack channel, video meet-ups, and host master classes, town halls, summits and individual Ask-Me-Anything sessions.

The initiative is led by INMA’s Researcher-In-Residence Greg Piechota. He is a former news executive and research fellow at Harvard and Oxford universities, and an expert in business model innovation, digital transformation, and e-commerce.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The INMA community consists of over 20,000 members at 900+ news media companies in 83 countries, representing tens of thousands of news brands.

What we do

INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, smart data, product, advertising, and the emerging relationship with Big Tech platforms.


INMA’s mission is to inspire news media companies to embrace business practices that sustain impactful journalism:

  • To build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.
  • To distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.
  • To identify and recognise excellence in vital areas such as subscriptions, data, product, advertising, newsrooms, and the business of journalism.





Group Registrations


INMA corporate member companies get a discount on the Conference when registering five (5) or more people.
There are no discounts for the Study Tour.

Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me