In the past three years, a median news brand more than doubled the number of online subscribers. But the interest in news on the pandemic faded in many countries.

Have you felt a cold breeze when Netflix, Spotify, and other media giants reported a slowdown in the first months of 2022? You are not alone.

Many consumers are back to offices and pre-pandemic routines, and they have less time for the media. People feel and fear the rising cost of living. Many adjust spending. What will you do when they cancel your subscription?

At this trying time, INMA gathers the best news industry experts and practitioners to master the latest retention strategies and tactics:

• Convert trialists to full price and upgrade your longtime subscribers
• Add features to subscriptions that make them indispensable
• Personalize the way you talk to subscribers
• Predict which relationships are worth saving or even bothering