News fatigued, busy with post-COVID life, cash-strapped. Your subscribers are at risk of churning. Get intimate, offer good value for money, and fight churn with data.

Save the trialists

Personalise retention e-mails

Increase prices smartly

Predict who is worth saving

What and how are news publishers selling?

In the past three years, a median news brand more than doubled the number of online subscribers. But the interest in news on the pandemic faded in many countries.

Have you felt a cold breeze when Netflix, Spotify, and other media giants reported a slowdown in the first months of 2022? You are not alone.

Many consumers are back to offices and pre-pandemic routines, and they have less time for the media. People feel and fear the rising cost of living. Many adjust spending. What will you do when they cancel your subscription?

At this trying time, INMA gathers the best news industry experts and practitioners to master the latest retention strategies and tactics:

  • Convert trialists to full price and upgrade your longtime subscribers
  • Add features to subscriptions that make them indispensable
  • Personalize the way you talk to subscribers
  • Predict which relationships are worth saving or even bothering


Coming soon ...

Curated by

Greg Piechota

Greg Piechota

Lead, Readers First Initiative
International News Media Association (INMA)


Automation: Do more work with less resources

Bundling: Serve people’s needs beyond the news

Customer service: Arm your save teams with data

Data analytics: Understand your churn, act more confidently

Exit strategy: Plan a cancellation journey that makes people reconsider

Innovations in onboarding: Make good impression on the first day

Involuntary churn: Best practices in avoiding payment failures

Product lines: Upgrade and … downgrade customers

Subscriber engagement: Find ideas for new experiments

Supported by


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$595 for all four modules, inclusive of video recordings and presentations
  • Non-members: US$1,390, which includes one free year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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