This Master Class from INMA's Smart Data Initiative is designed for senior executives who are responsible for setting the data strategy or the implementation of the data strategy of their organisations. We will touch on topics ranging from analytics to machine learning and from data management policy to product analytics.
INMA is taking on bigger questions and focusing in particular on personalisation and on applied data:
Our Master Class panelists come from the c-suite and from deep engineering backgrounds. They come from the front lines of commercial ops, and some of them have also ventured beyond publishing to bring us diverse, enlightening teachings.
Coming soon ...
How can our organisations prepare for a privacy-first future?
Personalisation and editorial curation
What can personalisation offer to improve the reader experience and build stronger habits?
What are ways to use data that can serve us across the organisation, from editorial to marketing?
What our data can predict about a customer's journey
Leveraging our first-party data to create value across the organisation
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.