This Master Class from INMA's Smart Data Initiative is designed for senior executives who are responsible for setting the data strategy or the implementation of the data strategy of their organisations. We will touch on topics ranging from analytics to machine learning and from data management policy to product analytics.

INMA is taking on bigger questions and focusing in particular on personalisation and on applied data:

• How can we use data to know our users and serve them better?
• What are transformative approaches to using data and open new horizons across the organisation?
• How do we prepare for changes in our usual practice as privacy laws and user expectations are changing?

Our Master Class panelists come from the c-suite and from deep engineering backgrounds. They come from the front lines of commercial ops, and some of them have also ventured beyond publishing to bring us diverse, enlightening teachings.