What data professionals and data-curious executives need to know now about leveraging data's full potential cross the media enterprise

More personal products, experiences

Data to enable innovation, drive change

Privacy and first-party data

Predict who is worth saving

Breaking down data-driven transformation for media

This Master Class from INMA's Smart Data Initiative is designed for senior executives who are responsible for setting the data strategy or the implementation of the data strategy of their organisations. We will touch on topics ranging from analytics to machine learning and from data management policy to product analytics.

INMA is taking on bigger questions and focusing in particular on personalisation and on applied data:

  • How can we use data to know our users and serve them better?
  • What are transformative approaches to using data and open new horizons across the organisation?
  • How do we prepare for changes in our usual practice as privacy laws and user expectations are changing?

Our Master Class panelists come from the c-suite and from deep engineering backgrounds. They come from the front lines of commercial ops, and some of them have also ventured beyond publishing to bring us diverse, enlightening teachings.


Coming soon ...

Curated by

Ariane Bernard

Ariane Bernard

Lead, Smart Data Initiative
International News Media Association (INMA)


How can our organisations prepare for a privacy-first future?

Personalisation and editorial curation

What can personalisation offer to improve the reader experience and build stronger habits?

What are ways to use data that can serve us across the organisation, from editorial to marketing?

What our data can predict about a customer's journey

Leveraging our first-party data to create value across the organisation


Thursday, October 5

Module 1

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Thursday, October 12

Module 2

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Thursday, October 19

Module 3

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Thursday, October 26

Module 4

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What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$595 for all four modules, inclusive of video recordings and presentations
  • Non-members: US$1,390, which includes one free year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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