Owning the road map for product development and product's impact on how the work of news is changing

Moving off-screen

Engagement through tools

Non-news products

Activate subscribers

What and how are news publishers selling?

How to apply product principles to a media company's revenue goals is the focus of this master class from INMA's Product Initiative. Across four modules, get an executive-level overview of owning the road map for product development, product's impact on how the work of news is changing, best practices in apps and engagement, and how to make sure that good product processes turn out good products.


Coming soon ...

Curated by

Jodie Hopperton

Jodie Hopperton

Lead, Product Initiative
International News Media Association (INMA)


If consumers are getting screen shy, where are the new opportunities?

How are media organisations making the most of audio?

How can we increase retention with users through the use of tools and utilities?

Which products are being “pivoted” to meet customer demand?

In which areas can we use existing resources to create new products and features?

When are we going to have to take AR/VR/XR seriously?


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$595 for all four modules, inclusive of video recordings and presentations
  • Non-members: US$1,390, which includes one free year of INMA membership




Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me