Creating new formats, features and products for news consumers
Audio and voice
Reaching Gen Z
Evaluating and prioritising opportunities
Personalisation products
Using innovative content formats to meet diverse audience needs
Product has a role in supporting newsrooms to create different content formats that will attract and engage multiple audience segments. oming out of Covid many of our readers are more aware, and critical of, the amount of time they are spending on screens. This awareness combined with progress in headphone and smart device technology means that audio formats are becoming increasingly important to news organizations. Many publishers are also focused on how to attract a Gen Z audience, a generation that is the first digital and social native generation who seems more comfortable on Tiktok than using news products. How should media companies approach this? Which formats should they be focusing on? Who should lead the charge internally? And how do we evaluate success?
Speakers
Ramin Beheshti
President & Co-founder
The News Movement
United States
Nicole Dingess
Head of Product Design & UX
Advance Local
United States
Jaron Harambam
Assistant Professor of Participatory AI
Athena Institute
Netherlands
Matthew Skelton
Co-author, Team Topologies
Founder
Conflux
United Kingdom
Nadia Tolich
Chief Audio Officer
Stuff
New Zealand
Kamran Ullah
Deputy Editor-in-Chief
Telegraaf
Netherlands
More speakers coming soon ...
Curated by
Jodie Hopperton
Lead, Product InitiativeInternational News Media Association (INMA)
Topics
Post covid consumers are decreasing screen time and wanting to go out, what are the new opportunities?
What are the audio opportunities beside podcasts?
Do we need to embrace Tiktok or should we apply the same principles to our content?
How do we evaluate and prioritise brand new opportunities?
In which areas can we use existing resources to create new products and features?
How do we create internal frameworks to allow for cross platform innovation?
What do we need to do and where do we need to be to reach Gen Z?
How do we rethink exsiting products to be more innovative?
Post covid consumers are decreasing screen time and wanting to go out, what are the new opportunities?
What are the audio opportunities beside podcasts?
Do we need to embrace Tiktok or should we apply the same principles to our content?
How do we evaluate and prioritise brand new opportunities?
In which areas can we use existing resources to create new products and features?
How do we create internal frameworks to allow for cross platform innovation?
What do we need to do and where do we need to be to reach Gen Z?
How do we rethink exsiting products to be more innovative?
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