With this Media Subscriptions Town Hall, we aim to strengthen digital capabilities and growing reader revenue of news publishers in Europe and internationally.
We will share learnings from the GNI European Subscriptions Academy 2022, feature thought leadership and expertise of Google, FT Strategies, and showcase achievements of the participating publishers from across Europe.
Case studies include:
During an intensive two-and-a-half hour session, you will learn about market-winning strategies and tactics, and come away with practical ideas you could and should try at your organisation.
After the Town Hall, you will also receive a free copy of a new report by FT Strategies about best practices in the governance of subscription programs.
This Town Hall is hosted by INMA, but the program is developed together with experts from Google and FT Strategies. The livestream will be moderated by INMA’s researcher-in-residence Greg Piechota.
Managing Director, News and Books Partnerships, EMEA
Head of Digital
Principal Consultant & Head of Americas
Senior Manager, Testing and Growth
Senior Product Manager
Chief Digital Officer
Principal Consultant & Publishing Lead
Chief Digital Officer
Ringier Axel Springer Schweiz
Subscriptions and Reader Insights Director
The Irish Times
Deputy Editor-In-Chief, Hamburger Abendblatt
Deputy Editor-in-chief, Dziennik Gazeta Prawna
Director of Product Management
How to scale digital subscriptions and reach digital sustainability?
How to realign goals and metrics, and reorganize to drive subscription growth?
How to balance reader and advertising revenue goals?
How to form, manage and empower cross-disciplinary teams?
What data and information to share internally and how?
What to acquire digital subscribers amid the decline of traffic to news sites?
How to retain digital subscribers amid the rising costs of living and inflation?
How to plan initiatives, prioritize them, test and learn from the results?
What experiments do seem the most promising?
How to diversify our audience and reach beyond fans and heavy readers?
How to develop new products?
Wednesday 30 November
10:00 a.m. - 12.30 p.m. New York time (3:00 p.m. - 5:30 p.m. London time)
What you receive:
Livestream on 30 November
Recording of Town Hall
All Town Hall presentations
New report from FT Strategies