The global pandemic is not over, but the interest in COVID news has waned and subscription growth requires a new marketing mix.
INMA has been scouting the world for new and proven acquisition strategies and tactics, so we could inspire your end-of-the-year push and the plan for 2022.
In this master class, we are looking at publishers that turned to journalism mission-driven benefits and messaging, with great results, and how they maximised value with bundling.
As paywalls become tighter than ever, we are considering the implications for nurturing light readers, and are offering examples of new access models you can add to your arsenal.
Advances in analytics and marketing technology have unlocked new opportunities in pricing, with price tests and personalised offers, and we are diving into best practices in conversion optimisation and revenue acceleration.
Fasten your seat belt, press the Ludicrous button, and brace for the sprint.
Coming soon ...
How to market your core journalistic values?
How to spice up your subscriber bundle?
What features get readers excited and ready to convert?
How to open doors for light readers and keep a tight paywall?
Is this a time to change your paywall model to hybrid?
How to plan reader journeys based on analytics?
What newsletters should you plan next?
How to price your trials to acquire readers that stay around?
What conversion experiments are worth trying?
How to optimise your check-out flow?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.