10:00 a.m.-12:30 p.m.
(New York time)
About this module
In this module, we turn to thought leaders and practitioners for the latest insights and best practices in expanding the appeal of journalism and news products to new segments and new markets.Key questions
- How to reach people overwhelmed and distressed by news? And how to cross ideological and political divisions to broaden the appeal of your journalism?
- How to use bundling strategically and tactically to attract casual readers? How to address more consumer needs than just news?
- What can we do to grow our reach and engagement when the news cycle is down? What are the hottest distribution and acquisition channels and what are the best practices?
Today's classes10:00 a.m.-10:10 a.m. (New York time)
Introduction 10:10 a.m.-10:40 a.m. (New York time)
Keynote Interview: Reaching audiences across the political, social and economical divisions
Mónica Guzmán, Author of "I Never Thought of It That Way”, Senior Fellow, Brave Angels, United States 10:40 a.m.-11:20 a.m. (New York time)
Panel: Engaging new audiences in practice: strategy, tactics, organisation
Agnes Stenbom, Head of IN/ Lab, Schibsted, Sweden Mónica Guzmán, Author of "I Never Thought of It That Way”, Senior Fellow, Brave Angels, United States 11:20 a.m.-11:40 a.m. (New York time)
Briefing on the latest trends: Subscriber acquisition amid the attention recession and economic slowdown
Greg Piechota, Readers First Initiative Lead, INMA, United Kingdom 11:40 a.m.-12:20 p.m. (New York time)
Best practices: Secrets of search engine and aggregator optimisation of paywalled news websites
Jakub Sawa, Organic Growth Director, Gazeta Wyborcza, Poland 12:20 p.m.-12:30 p.m. (New York time)
Summary and Takeaways