Agenda


Tuesday, October 4

Module 1: Winning value proposition

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)


Key themes for this module

  • How to market your core journalistic values?
  • How to spice up your subscriber bundle?
  • What features get readers excited and ready to convert?

Tuesday, October 11

Module 2: Flexible registration and paywall model

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to open doors for light readers and keep a tight paywall?
  • Is this a time to change your paywall model to hybrid?
  • How to plan reader journeys based on analytics?

Tuesday, October 18

Module 3: Offers you cannot refuse

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to price your trials to acquire readers that stay around?
  • What conversion experiments are worth trying?
  • How to optimise your check-out flow?

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Katy King

Event Manager
Tel.: +1 972 787-8167

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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