Tuesday, October 4
Module 1: Winning value proposition
10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
Grzegorz (Greg) Piechota
Researcher-in-Residence and Head of Readers First Initiative, International News Media Association (INMA)
Key themes for this module
- How to market your core journalistic values?
- How to spice up your subscriber bundle?
- What features get readers excited and ready to convert?
Tuesday, October 11
Module 2: Flexible registration and paywall model
10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- How to open doors for light readers and keep a tight paywall?
- Is this a time to change your paywall model to hybrid?
- How to plan reader journeys based on analytics?
Tuesday, October 18
Module 3: Offers you cannot refuse
10:00 a.m.-12:30 p.m.
(New York time)
Key themes for this module
- How to price your trials to acquire readers that stay around?
- What conversion experiments are worth trying?
- How to optimise your check-out flow?